This episode originally aired in February 2024 and quickly became one of the most popular episodes of The Journey. Whether you're tuning in for the first time or revisiting this conversation, this episode will help you take your business to the next level!

Have a business idea (or a few) swirling around in your head that you'd love to see out in the world? Morgan is sharing her roadmap for taking a new business from idea to launch, and how to decide if it's a business worth starting in the first place. Plus, she's giving a detailed behind-the-scenes look at how she took her original idea for Mor Matcha all the way to launch!

In this episode:
00:00 Introduction to The Journey Podcast
00:13 Evaluating Your Idea: Should You Take the Leap?
00:51 Morgan's Decision-Making Framework
01:34 The DRIP Method: Define Your Decision
03:02 Reviewing the Data: Top-Down and Bottom-Up Approaches
05:19 Imagining Outcomes: Best and Worst Case Scenarios
08:07 Making the Final Decision: Pick Your Pathway
10:15 Budgeting and Financial Planning
12:30 Understanding Your Customer: Building Avatars
14:57 Legal and Operational Preparations
17:01 Launching Your Business: Be Loud and Proud
18:59 Post-Launch: Gathering Feedback and Iterating
22:51 Conclusion and Final Thoughts

To start things off, Morgan introduces her DRIP decision-making framework as a tool for deciding whether or not a business idea should be pursued. She then delves into the practicalities of preparing for launch, from creating a budget to understanding your customer avatar. Morgan also breaks down what legal and operational considerations need to be squared away before launch, and what can wait. Finally, Morgan shares her thoughts on launching, encouraging business owners to be bold in their launches and also remain open to feedback. She stresses the importance of continuous iteration and optimization post-launch - because the business journey doesn't end at launch.

Tune in and take notes as Morgan guides you through the journey of taking your business from idea to launch with confidence and clarity. Don't forget to subscribe to the podcast and leave a rating and review on Apple! Your support is appreciated!

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Produced by MicMoguls.