The Inside Story Podcast with April Adams Pertuis

De: April Adams Pertuis
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  • Resumen

  • The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
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Ciencias Sociales Economía Gestión y Liderazgo Liderazgo
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Episodios
  • Ep229 – From Imposter Syndrome to Impact: Sam Horn's Masterclass on Storytelling and Writing

    Ep229 – From Imposter Syndrome to Impact: Sam Horn's Masterclass on Storytelling and Writing
    Apr 2 2025
    Words have the power to shape perceptions, ignite action, and create lasting connections. Effective messaging isn't just about what you say, but how you say it. It's the art of telling stories that resonate, evoke emotion, and inspire change. In the world of communication, mastering the power of language is key to unlocking influence, impact, and the ability to leave a mark. In this episode, I sit down with Sam Horn, a renowned expert in communication strategy and the art of influence. Sam shares her invaluable insights on storytelling, writing, and overcoming the obstacles that often hinder effective communication. Tune in for nuggets of wisdom from Sam such as: Ditch the "why" and start with "where" to instantly captivate your audience. Uncover the power of "who" and "where" to craft stories that feel real and create genuine connection. Transform your life into a lab – gather stories from everyday experiences. Overcome imposter syndrome by focusing on the value you offer, not the numbers. Remember: It's about names, not numbers. Dare to be uncommon – weave in your unique perspective and original stories. Harness your agency – improve your circumstances by taking action. Someday is not a day of the week – put a date on the calendar and make it happen! This episode is a goldmine of actionable strategies and inspiring insights for anyone who wants to elevate their communication skills. Sam Horn's wisdom will empower you to tell your story with confidence, write with impact, and create a ripple effect of positive change. Don't let your dreams remain "someday" plans. Take control, exercise your agency, and start crafting your powerful story today! Interview link Connect with Sam Horn https://samhorn.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 3 m
  • Ep228 - Putting TICS into your Content Creation

    Ep228 - Putting TICS into your Content Creation
    Mar 26 2025
    Ever feel like creating content is way harder than it should be? Say hello to the TICS method—a ridiculously simple formula to keep your content fresh, engaging, and effective. TICS stands for Teach, Inspire, Connect, and Sell, the four pillars that make content creation a breeze. Whether you're writing emails, crafting social posts, or recording a podcast, this method will help you strike the perfect balance. In this episode, I’m finally sharing a content strategy I’ve been using for years—but somehow never recorded a podcast about (oops!!). If you’d like a clear roadmap for making your audience stick around, engage, and buy, then this episode is for you. Join me today as I share with you: 🔥 The secret sauce to content success? TICS! Learn why this four-part formula makes content creation foolproof. 💡 Why "just teaching" isn't enough. Discover how inspiration and connection make your audience actually care. 🛑 Stop making your audience feel like they're in school! Here’s how to balance education with engagement. 📢 Selling without feeling salesy. Spoiler: Storytelling is your best friend. 🚀 Content creation made EASY. Say goodbye to staring at a blank page—this formula does the thinking for you. If you’re tired of struggling with content, the TICS formula is your new best friend. Give this episode a listen, take notes, and start using this simple yet powerful framework today! And hey—don’t keep this to yourself. Share this episode with a fellow entrepreneur who needs an easier way to create killer content. Episode link: Struggling with content ideas? Grab my 365 Days of Story Prompts and never run out of things to say! 👉 Get it here Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 m
  • Ep227 - Can your Marketing pass the 60-day Storytelling Test?

    Ep227 - Can your Marketing pass the 60-day Storytelling Test?
    Mar 19 2025
    Marketing today is more than just ads, funnels, and social media posts—it’s about connection. Storytelling is the secret weapon that turns passive audiences into engaged communities and customers into lifelong fans. By weaving authentic stories into your marketing, you create a brand that stands out, resonates, and inspires action. But are you truly leveraging storytelling in a way that moves the needle? In this episode, I challenge you to rethink your content strategy and put storytelling at the forefront of your marketing. I’m introducing a 60-day storytelling challenge—a simple but powerful way to build visibility, attract your ideal audience, and create a lasting impact. Tune in as I break down why storytelling works and how you can implement it consistently to see real results. I invite you to listen in as I talk about: ✅ Storytelling vs. Marketing: Why traditional marketing tactics fall flat without human connection. ✅ The 60-Day Storytelling Challenge: A proven way to build momentum, engagement, and visibility. ✅ Stop Overcomplicating Content: How to make content creation effortless with daily storytelling. ✅ The Stacey Ann Effect: A real-life example of what happens when you commit to the process. ✅ Prove Me Wrong! If storytelling doesn’t work for you in 60 days, I’ll personally help you troubleshoot. ✅ The Future of Marketing: Why AI, algorithms, and automation will never replace the power of real stories. It’s time to stop hiding behind polished marketing and start showing up with real, impactful stories. Are you ready to take the 60-day challenge? Download the Story Formula Bundle, and let’s do this together! DM me on Instagram, LinkedIn, or Facebook and tell me, “I’m in!” Let’s make your storytelling—and marketing—unforgettable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 m

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