It’s January! It’s the month for renewal, resolutions and fresh starts. Whether you’re looking for personal or professional changes, now’s the time to put plans to work. In Arlington Economic Development, training and support go hand and hand throughout the year, but this January, there’s more in store.


I’m Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts.

Today we’re going to talk about what it takes to transform a small business.

Alex Held is Small Business Manager at Arlington Economic Development. He is a solutions oriented thinker with six years of business development, sales and marketing, and consulting experience in dynamic organizations both nonprofit and for-profit, managing competing priorities in a goal driven setting. I am particularly skilled at uncovering clients’ needs and finding solutions to achieve their objectives.

Resources
Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business

BizLaunch Transformational Challenge and Pitch Fest event: https://www.arlingtoneconomicdevelopment.com/News-Resources/Events/BizLaunch-Transformational-Challenge-and-PitchFest

Alex Held LinkedIn bio: https://www.linkedin.com/in/alex-held-cpm-747b6615/

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:
https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development:
https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

A quick online search of Cade Martin Photography will get you to a showcase of exceptional commercial work, video reels, sought after portraits and much more. But if you’re trying to find out his secrets to

business success – or even what he looks like! – you’ll have to keep looking.

I’m Susan Soroko, Director of Creative Economy at Arlington

Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where

workers can live and thrive in a great community even when the work world is changing. We support (small) business through

programs like BizLaunch and value the importance of

placemaking and a sector devoted to creative economy and the arts.

Today we’re going to talk about art and business and the huge shifts in professional photography.

Cade Martin's work is rooted in collaboration, flexibility, and sparks of creativity. Every image tells a story, whether in the spotlight of campaigns or in the moments in between. Cade lives in the Washington, DC area. He has worked with brands from Starbucks to Target, FDA to NPR, National Geographic to Sesame Street, bringing campaigns to life on budgets large or small.

Resources

View Cade Martin's work:

https://www.cademartinphoto.com

https://www.cademartin.com

Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business

General information about the Small Business Administration (SBA): https://www.sba.gov/

SBA resources locally:

https://www.sba.gov/local-assistance

SCORE Counseling and other resources:

https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling

Small Business Saturday, November 30, 2024

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:

https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development:

https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

99.9% of businesses in the US are considered small businesses, employing over 61 million Americans, or nearly half of private sector employees. This makes small businesses a critical part of the business world and the communities they serve.

I’m Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts.

Today we’re going to talk about small business/big economic impact.

To help me discuss the role of small businesses, I’d like to welcome Larry G. Webb, District Director, Small Business Administration (SBA)

Resources

Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business

General information about the Small Business Administration (SBA): https://www.sba.gov/

SBA resources locally:

https://www.sba.gov/local-assistance

SCORE Counseling and other resources:

https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling

Small Business Saturday, November 30, 2024

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:

https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development:

https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, host Susan Soroko, Director of Creative Economy at Arlington Economic Development, explores the vital role of innovation in fostering vibrant communities where people want to live and work.

Joined by Natalia Micheletti, co-founder of the Pryze app, they discuss the importance of economic development in retaining and attracting businesses, even amid changing work environments. The conversation highlights various initiatives like BizLaunch, the significance of placemaking, and the creative economy and arts sector in enhancing community well-being. As Hispanic Heritage Month approaches, the episode also sets the stage for celebrating diverse businesses and events in Arlington, Virginia.

Resources

Arlington Innovation Fund https://www.arlingtoneconomicdevelopment.com/Locate-in-Arlington/Incentives-Services/Arlington-Innovation-Fund?_gl=1*xffokb*_ga*MTQ2NzYzMzM4MS4xNzA3NzU0MjEy*_ga_BSNCGMV709*MTcxODAyNDk3MC4yNi4xLjE3MTgwMjUyNzAuNjAuMC4xOTIwNzY5Mzc.

Pryze App website: https://www.pryzeapp.com/

The Innovation Economy podcast is brought to you by Arlington Economic Development:

https://www.arlingtoneconomicdevelopment.com

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:

https://www.theagilebrand.show

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we’re going to talk about the role of the arts in building a great community that people want to live and work in.

Susan Soroko, Director of Creative Economy in BizLaunch at Arlington Economic Development talks with Alissa Maru, Associate Curator at Mason Exhibitions Arlington at George Mason University

Also don't miss the 2024 Arlington ArtWalk on October 5. More information here.

Resources

Mason Exhibitions website:

www.masonexhibitions.org

AED Art Walk Announcement

https://www.arlingtoneconomicdevelopment.com/News-Resources/Events/2024-Arlington-Art-Walk

Art Walk Participants:

ARC 3409 Art Studio artists Courtney Nguyen, Will Salha, Phil Linder, Bryn Wallace; Arlington Art Truck, Arlington Public Art, Arlington Public Library The Shop, Cody Gallery, Fred Schnider Gallery of Art, Mason Exhibitions, The Plaza at Mason Square, Museum of Contemporary Art (MoCA) Arlington, Northside Social Arlington, WHINO

BizLaunch, Arlington's resource for small businesses: https://www.arlingtoneconomicdevelopment.com/Small-Business/About-BizLaunch

The Innovation Economy podcast is brought to you by Arlington Economic Development:

https://www.arlingtoneconomicdevelopment.com

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:

https://www.theagilebrand.show

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Brand the Change, Bonnie Habyan has a fireside chat with online community creator Scott MacGregor. Scott is the founder of The Outlier Project, a unique community and model that blends learning, networking, and experiences. Technology, the craving for community and the delivery of engagement at new levels with the likes of CEOs, Olympians, and navy seals are bringing online communities to new levels. Learn how the combination of innovation and technology is delivering new realities to people across the globe.

SCOTTMACGREGOR

FOUNDER & CEO

SOMETHINGNEW LLC,

THE OUTLIER PROJECT

PUBLISHER & EDITOR-IN-CHIEF

OUTLIER MAGAZINE

Resources

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:

https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development:

https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This episode digs into rapid change and shows how branding - both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today's leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B Brand Marketing, to talk about the decades of innovation surrounding the country's first national newspaper, the evolution of content consumption over the years, and how USA Today has strategically and successfully adapted to remain a strong and growing brand in the fiercely competitive news space.

Kelly Andresen is President of USA TODAY, National Sales, leading Gannett’s national sales division, inclusive of the USA TODAY Network, Gannett’s portfolio of over 250+ local and national sites. In this role, Andresen also oversees Gannett’s national revenue operations, with a mix of retail marketing, branded content, and programmatic advertising. In addition, she heads up Gannett’s Sports Media Group sales and strategy division. Andresen received an MBA from the Robert H. Smith School of Business at The University of Maryland and is a graduate of Goucher College in Maryland.

Jenny Huang is an innovative marketing executive with a unique blend of creativity and strategic insights. Honored in Campaign Magazine US' "Inspiring Women" and CIO VIEWS’ “Most Innovative Leaders in Brand Marketing”, she holds multiple Cannes Lions and judges esteemed awards like the AAF American Advertising Awards. Currently Director of B2B Brand Marketing at Gannett USA TODAY Network, Jenny previously led marketing and communication initiatives for Fortune 500 clients at BBDO. Beyond marketing, she is a concert pianist, DEI advocate, and public speaker, with leadership roles at Omnicom Group's Asian Leaders Circle. Jenny's global influence spans 10+ countries as a classical pianist. Explore more at jennyhuangmusic.com.

Resources

This episode is sponsored by BetterHelp. Give online therapy a try at

betterhelp.com/INNOVATE and get on your way to being your best self.

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:

https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development:

https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode of Brand the Change, Host Bonnie Habyan sits down with podcast expert Brandy Whalen to talk about the explosive podcast industry and to provide listeners tips on how to leverage podcasts to grow their brand. This episode explains the strategy of podcasts in a marketing strategy to help build a brand. Whether you're a CEO of a major brand, a solopreneur, a founder of a start-up, or an executive, this episode takes a deep look at the growing influence of podcasts and why they are a strong tool to incorporate in your marketing mix.

Resources

This episode is sponsored by BetterHelp. Give online therapy a try at

betterhelp.com/INNOVATE and get on your way to being your best self.

The Innovation Economy Website: https://www.innovationeconomy.show

Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

Listen to our other podcast, The Agile Brand with Greg Kihlström:

https://www.theagilebrand.show

The Innovation Economy podcast is brought to you by Arlington Economic Development:

https://www.arlingtoneconomicdevelopment.com

The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company