• The Innovation Economy with Arlington Economic Development

  • By: The Agile Brand
  • Podcast

The Innovation Economy with Arlington Economic Development

By: The Agile Brand
  • Summary

  • Discussing the factors that drive business growth, including how people, processes, platforms, and places work together to create the future of work. The Innovation Economy podcast is presented by The Agile Brand and Arlington Economic Development. Susan Soroko talks with leaders about the role of place in the future of work.
    ©2023-2025 The Agile Brand, LLC
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Episodes
  • #42: Transforming small businesses with Alex Held, Arlington Economic Development
    Jan 22 2025

    It’s January! It’s the month for renewal, resolutions and fresh starts. Whether you’re looking for personal or professional changes, now’s the time to put plans to work. In Arlington Economic Development, training and support go hand and hand throughout the year, but this January, there’s more in store.


    I’m Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts.

    Today we’re going to talk about what it takes to transform a small business.

    Alex Held is Small Business Manager at Arlington Economic Development. He is a solutions oriented thinker with six years of business development, sales and marketing, and consulting experience in dynamic organizations both nonprofit and for-profit, managing competing priorities in a goal driven setting. I am particularly skilled at uncovering clients’ needs and finding solutions to achieve their objectives.

    Resources
    Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business

    BizLaunch Transformational Challenge and Pitch Fest event: https://www.arlingtoneconomicdevelopment.com/News-Resources/Events/BizLaunch-Transformational-Challenge-and-PitchFest

    Alex Held LinkedIn bio: https://www.linkedin.com/in/alex-held-cpm-747b6615/

    The Innovation Economy Website: https://www.innovationeconomy.show

    Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/

    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/

    Listen to our other podcast, The Agile Brand with Greg Kihlström:
    https://www.theagilebrand.show

    The Innovation Economy podcast is brought to you by Arlington Economic Development:
    https://www.arlingtoneconomicdevelopment.com

    The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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    21 mins
  • #41: The Art of Business with Cade Martin
    Dec 10 2024

    A quick online search of Cade Martin Photography will get you to a showcase of exceptional commercial work, video reels, sought after portraits and much more. But if you’re trying to find out his secrets to

    business success – or even what he looks like! – you’ll have to keep looking.


    I’m Susan Soroko, Director of Creative Economy at Arlington

    Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where

    workers can live and thrive in a great community even when the work world is changing. We support (small) business through

    programs like BizLaunch and value the importance of

    placemaking and a sector devoted to creative economy and the arts.


    Today we’re going to talk about art and business and the huge shifts in professional photography.


    Cade Martin's work is rooted in collaboration, flexibility, and sparks of creativity. Every image tells a story, whether in the spotlight of campaigns or in the moments in between. Cade lives in the Washington, DC area. He has worked with brands from Starbucks to Target, FDA to NPR, National Geographic to Sesame Street, bringing campaigns to life on budgets large or small.

    Resources

    View Cade Martin's work:

    https://www.cademartinphoto.com

    https://www.cademartin.com


    Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business


    General information about the Small Business Administration (SBA): https://www.sba.gov/


    SBA resources locally:


    https://www.sba.gov/local-assistance


    SCORE Counseling and other resources:

    https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling


    Small Business Saturday, November 30, 2024

    The Innovation Economy Website: https://www.innovationeconomy.show


    Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/


    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/


    Listen to our other podcast, The Agile Brand with Greg Kihlström:

    https://www.theagilebrand.show


    The Innovation Economy podcast is brought to you by Arlington Economic Development:

    https://www.arlingtoneconomicdevelopment.com


    The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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    28 mins
  • #40: The impact of small businesses on the economy and surrounding communities with Larry G. Webb, Small Business Administration
    Nov 12 2024

    99.9% of businesses in the US are considered small businesses, employing over 61 million Americans, or nearly half of private sector employees. This makes small businesses a critical part of the business world and the communities they serve.


    I’m Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts.


    Today we’re going to talk about small business/big economic impact.


    To help me discuss the role of small businesses, I’d like to welcome Larry G. Webb, District Director, Small Business Administration (SBA)


    Resources

    Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business


    General information about the Small Business Administration (SBA): https://www.sba.gov/


    SBA resources locally:


    https://www.sba.gov/local-assistance


    SCORE Counseling and other resources:

    https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling


    Small Business Saturday, November 30, 2024

    The Innovation Economy Website: https://www.innovationeconomy.show


    Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/


    Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/


    Listen to our other podcast, The Agile Brand with Greg Kihlström:

    https://www.theagilebrand.show


    The Innovation Economy podcast is brought to you by Arlington Economic Development:

    https://www.arlingtoneconomicdevelopment.com


    The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

    Show more Show less
    25 mins

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