In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career. Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family. He also dives into his success with 25 million subscribers and bestselling photography books, plus his creative process behind video thumbnails, titles, and the shift toward more personal, vlog-style content that helps creators connect authentically with their audiences. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️ Want to be a guest? Apply here Show Notes: (01:05) - Introduction to Jordan(04:04) - Transition from photography to YouTuber(06:58) - Creating content with family(12:05) - Short-form content: standalone vs. teasers(15:50) - Content creation process(18:25) - Thumbnails and titles(22:10) - Future of longer videos, storytelling, and scripted content(23:15) - Unique voice and building outside of YouTube Check out some of our previous episodes: The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevFuture of Online Communities w/ Sara WilsonLiquid Death's Unconventional Marketing w/ Greg FassAre Brands Adapting to the Changing Role of Creators w/ Desiree MartinezThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ...
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