• Episode 09 - Optimizing Google Maps is the way to get your phone ringing fast.
    Jun 28 2023

    This is such a quick way to get results for our customers, we recommend it before anything else. If you are not actively leveraging your Google Business Profile to generate business, you need to be. It works.

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    40 mins
  • Episode 08 - How Do I Get More Customers For My HVAC Business FOCUS: Keywords
    Mar 3 2023

    How do I get customers for my HVAC business is a popular search on Google. That's because it's not easy in a crowded market, and with search engines not really telling you how to get ranked. This video goes step by step through how you get ranked and answers the question, how do I get customers for my HVAC business.

    Here are the key things to optimize on your site: 1) Find the right keywords 2) Negative keywords 3) Meta Title 4) Meta Description 5) Meta Keywords 6) URL: Domain Name 7) URL: Folder name 8) URL: Page name 9) URL: Link anchor text 10) Images: Image Alt Text 11) Images: Image Title 12) Images: Filename 13) Images: Metadata 14) Content: Introduction 15) Content: Main content 16) Content: Summary 17) Content: Intent 18) Content: Length 19) Header Tags: H1 20) Header Tags: H2-H6

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    59 mins
  • Episode 07 - Top Ten Ways to Market Your HVAC Business
    Feb 20 2023

    This is a quick top ten list that hits a lot of the points in the first six episodes as a top ten. If you are looking for ideas on how to market your HVAC business. This is a great place to start getting ideas!

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    13 mins
  • Episode 06 - Regularly Creating Content Customers (and Search Engines) Love
    Nov 15 2022

    This episode continues on how to create content. Partly to convert users into customers. So converting someone that finds your site online, or is vetting you after getting a referral, from someone that is just visiting the site into someone that is going to call you.

    Then we dive into making sure the content is optimized so that Google will list it. And along the way, we will over some pitfalls that can cause your content to not rank well, or worse, get removed from Google results altogether.

    This episode has a ton of useful content for business owners and marketers!

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    56 mins
  • Episode 05 - Turning your website into a money making machine
    Oct 25 2022

    Your website should be your silent sales rep. it should be constantly identifying leads and converting them into phone calls. Day and night. This episode begins to explain all of the necessary parts and pieces to building a website that can grow your business.

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    32 mins
  • Episode 04 - Maximize Online Reviews
    Oct 25 2022

    Online reviews are a must have for any local HVAC business. Learn how to get them, and how to respond to both positive and negative reviews to achieve the best results–both for people and to send the right signals to search engines.

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    9 mins
  • Episode 03 - Your Google Business Profile
    Oct 25 2022

    This is a critical component to achieving success in local search results. This episode unpacks what needs to be done with your profile step by step.

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    14 mins
  • Episode 02 - Search and Display Ads
    Oct 25 2022

    Search and display ads are the way to get your phone ringing immediately and to achieve brand recognition in your local market.

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    15 mins
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