• 📲 The importance of originality in social media marketing.
• 🏡 The evolution of Scottie’s real estate career.
• 💡 The impact of social media on selling houses.
• 📊 Tracking the effectiveness of marketing strategies.
• 📉 The current state of the real estate market, especially in the condo sector.
• 💰 The challenges faced by first-time homebuyers and the over-saturation of the condo market.
• 👥 How friends and families are pooling resources for larger property purchases.
• 📈 The significance of long-term investment strategies in real estate.

The Green Effect Podcast is LIVE!

Season 4 - Episode 16

The Power of Social Media | The Power of Partnerships and Referral Sources on Social Media | Authenticity and Relatability in Social Media Content

In this episode of the Green Effect Podcast, Stephen Green interviews Lacey Morrison, the founder of Broker Social Club. Lacey shares her journey of transitioning from being a mommy influencer and goldsmith to becoming a social media expert for mortgage brokers. She emphasizes the power of social media in building communities and establishing trust with potential clients. Lacey encourages authenticity and relatability in social media content, rather than focusing solely on marketing. She also discusses the importance of consistency and patience in building a social media presence. Lacey advises new mortgage brokers to focus on building relationships and trust with their target audience. In this part of the conversation, Lacey and Stephen discuss the topics of being offended, cancel culture, and the importance of being mindful of what you say online. They also talk about the value of building a community on social media and the potential risks and benefits of using social media as a mortgage broker. Lacey shares her experience of dealing with online harassment and emphasizes the importance of privacy and security measures. Building solid partnerships and referral sources is key to growing your business on social media. It's important to create content that speaks directly to your target audience and also appeals to potential referral partners. Authenticity and consistency are crucial in gaining trust and building relationships. Boosting high-value content can be more effective than spending money on Facebook ads. Organic reach and engagement are valuable in attracting and retaining clients.

Instagram, YouTube, Facebook, TikTok: stephengreen.ca

The Green Effect Podcast is LIVE!

Season 4 - Episode 15

Real Estate Investing, Joint Ventures, Kingston Real Estate, Successful Student Rentals with René Masse, Investor/Realtor/Coach/Entrepreneur

On this week's edition of The Green Effect Podcast, we have Rene Masse…or whatever his name is! Rene is a successful investor in the Kingston area as well as a realtor in Ontario. We talk about what a successful residential rental property looks like as well as the advantage of working with student tenants. We talked business in general and how he ended up in this line of work. Finally, I give Rene and unlimited budget to fix the Ontario landlord-tenant board…listen for his solution!

Make sure you take a listen to Rene's podcast The Rene Masse Podcast…especially Season 5, Episode 15!

Instagram, YouTube, Facebook, TikTok: stephengreen.ca

The Green Effect Podcast is LIVE!

Season 4 - Episode 14

Current State and Future of Mortgage Broker Technology with Tom Hall, Co-Founder, Blu Mortgage!

Very excited to have Tom Hall, Co-Founder of Blu Mortgage visits The Green Effect Podcast! Tom and his company are leading the industry with incredible mortgage technology solutions. Their Blu Mortgage platform is an industry leading solution for top performing mortgage agents and brokers in Canada. Pathway Pro, The Financial Collective's Top Level Mortgage Agent Platform is built on Blu Mortgage.

Tom and I talk about the current state of mortgage technology in Canada as well as where he sees the biggest gaps on the technology side of mortgage brokers. We talk about where he sees the industry going as well as a great discussion on which mortgage brokers will truly make it in the industry going forward. Finally, we chat about automation, what it means to mortgage brokers, and how powerful it could be to deliver an exceptional client experience. If you are a mortgage broker, agent, specialist, professional, you need to listen to this podcast!

Make sure you take a listen to Tom's podcast Mortgage Tech Talks.

Instagram, YouTube, Facebook, TikTok: stephengreen.ca

The Green Effect Podcast is LIVE!

Season 4 - Episode 13

Mother's Day Weekend | Mortgage Broker Fined for Fraud | Canada Post Woes | Jobs Numbers - Good but Bad | Tenant Ordered to Pay A LOT of Money for Non-Res Landlord

In this episode, we explore a bunch of stuff starting with the joy of Mother's Day Weekend. We'll discuss how my wife and I spent our day…watching a roast! Switching to a tougher topic, we'll dive into the recent scandal of a mortgage broker fined for significant fraud, dissecting the details of the case and its repercussions on the industry and trust in financial professionals. The conversation then turns to the latest difficulties at Canada Post, where they're kind of out of money with a declining usage rate. On the economic front, the new jobs report reveals a good news/bad news situation —promising numbers shadowed by underlying economic concerns. We'll break down what this means for the average worker and the economy at large. Finally, we cover a contentious legal decision where a tenant has been ordered to pay a substantial amount to a non-resident landlord, sparking debates on tenants' rights and property laws.

Instagram, YouTube, Facebook, TikTok: stephengreen.ca

The Green Effect Podcast is LIVE!

Season 4 - Episode 12

Federal Budget Fallout | Rates. Up? Down? Sideways? | Death of the Middle Class | 3.9 Million Homes? | Now What?

Join me this week as we dissect the most pressing economic issues. First, we delve into the recent federal budget's fallout—what it means for the economy and how it affects you. Then, we'll break down interest rates: Are they going up, down, or holding steady in this unpredictable financial climate? I'll also discuss the alarming trends contributing to the death of the middle class, and what policies might help revive it. Plus, we'll explore the reality behind the headlines of 3.9 million homes and which planet Disney+ Lady and J.T. are living on this week. Tune in for insightful analysis and thoughtful debate on where we go from here!

Instagram, YouTube, Facebook, TikTok: stephengreen.ca

The Green Effect Podcast is LIVE!

Season 4 - Episode 11

Market Update - Housing are moving! | Halal Mortgages - Clarity | Stupid Things My Prime Minister Says | Housing Thoughts and Where We are Going

We start the podcast this week with our usual market update going through the happenings of offers on homes and mortgage rates. We then begin to break down the federal budget that was released. We need to dispel the misinformation about Halal Mortgages. From there, we break into talking about where our housing numbers and behaviours are right now before we can really understand how much of a disaster this federal budget really could end up being. This is one of our bigger thought-provoking podcasts. Love to hear your comments.

Instagram, YouTube, Facebook, TikTok: stephengreen.ca