If you're stuck at six figures and wondering why you can't break through to seven… you might be falling for some of the biggest myths about scaling your business.

Even worse, many times the coaches you hire or courses you buy hold you back because they buy into the same myths themselves!

Today, I’m exposing four common misconceptions that could be holding you back—and more importantly, I’ll show you exactly what to do instead to unlock that next level of growth.

Come to my FREE Masterclass:

How To Turn Your Exhausting Business into an Effortless Business™
Love your business again, scale past 6 & 7 figures all while working less than 20 hours a week www.EffortlessMasterclass.com

Chapters
00:00 Breaking Through the Six-Figure Barrier
02:02 Myth 1: More Leads Equals More Revenue
07:53 Myth 2: Work Harder to Scale
11:10 Myth 3: High Ticket Offers Are the Solution
16:07 Myth 4: A Bigger Team is Necessary for Growth
22:13 Identifying and Overcoming Myths

Explore more on my website - www.grahamcochrane.com
Follow me on Instagram @thegrahamcochrane

So, you’ve probably heard about webinars being a powerful way to grow your business, but let’s be real—they can also feel overwhelming, right? Setting it up, scripting it, selling on it… it’s a lot.

But what if I told you there’s a simple webinar template that can help you hit six figures without overcomplicating things?

In today’s video, I’m breaking down the exact $100K webinar framework I’ve been loving in 2025. It’s straightforward, it works, and it’s designed to make running webinars easier than ever—even if you’re just getting started. Let’s dive in!

Chapters
00:00 The Power of Webinars
04:56 Understanding Webinar Psychology
14:46 Debunking Webinar Myths
37:31 Conclusion and Next Steps

NEW Free training: How To Turn Your Exhausting Business into an Effortless Business™ Love your business again, scale past 6 & 7 figures all while working less than 20 hours a week EffortlessMasterclass.com

Explore more on my website - www.grahamcochrane.com
Follow me on Instagram @thegrahamcochrane

Are you struggling to hit your business revenue goals? It might not be your sales skills—it could be what you're selling. If your offer feels like a commodity, something people can buy anywhere, it’s time for a shift.

This year, you can start making more money in a way that feels almost effortless by selling the one thing no one else can copy—you.

In today’s episode, I’m revealing three powerful shifts to make your offers stand out, become highly desirable, and ultimately more profitable. But fair warning: you’re probably not going to like #3.

Chapters

00:00 Introduction: The Shift in Business Strategy
04:25 Understanding the Phases of Online Business
11:21 Shift 1: From Information Retailer to Thought Leader
18:09 Shift 2: From Low Cost to High Value
23:37 Shift 3: From Likable to Convicting

Explore more on my website - www.grahamcochrane.com
Follow me on Instagram @thegrahamcochrane