• Sell what can’t be copied (and make more money effortlessly)

  • Jan 14 2025
  • Length: 37 mins
  • Podcast

Sell what can’t be copied (and make more money effortlessly)

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  • Summary

  • Are you struggling to hit your business revenue goals? It might not be your sales skills—it could be what you're selling. If your offer feels like a commodity, something people can buy anywhere, it’s time for a shift.

    This year, you can start making more money in a way that feels almost effortless by selling the one thing no one else can copy—you.

    In today’s episode, I’m revealing three powerful shifts to make your offers stand out, become highly desirable, and ultimately more profitable. But fair warning: you’re probably not going to like #3.

    Chapters
    00:00 Introduction: The Shift in Business Strategy
    04:25 Understanding the Phases of Online Business
    11:21 Shift 1: From Information Retailer to Thought Leader
    18:09 Shift 2: From Low Cost to High Value
    23:37 Shift 3: From Likable to Convicting

    Explore more on my website - www.grahamcochrane.com
    Follow me on Instagram @thegrahamcochrane
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