The Good Ship Illustration

By: The Good Ship Illustration
  • Summary

  • We’re here to offer no-nonsense advice for illustrators and image-makers navigating a creative career.

    At The Good Ship Illustration, we are all about finding your creative voice, standing out from the crowd, building career-longevity, and being yourself.

    We are Helen Stephens, Katie Chappell and Tania Willis - 3 full-time bread winning (mmm, bread) illustrators working in 3 separate niches of the illustration industry. Between us we've clocked up over 60 years of experience and illustration wisdom, and we're here to share it!

    You’d love your creative work if only you could find more time to do it, make more money, and feel confident with what you make. We believe you DO have what it takes, illustration needn’t be scary, and we’re with you all the way, along with the rest of the crew in our online community.

    © 2024 The Good Ship Illustration
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Episodes
  • What do illustrators DO all day? Featuring keep-fit cuppas, & coworking 🤓
    Nov 15 2024

    Are you as nosy as we are? Weyyyy, you're in the right place.

    In this episode, we talk about our daily routines as illustrators. What do we DO all day?

    We discuss morning routines, our creative processes (or lack thereof), and the importance of deciding when to eat dinner.

    When we said we'd love to hear about your day-in-the-life, we mean it! Come over to Instagram and say hello / tag us in your daily routine posts :) We're @thegoodshipillustration on there.

    Timestamps:

    00:18 Tell us about your day, then

    01:46 Morning routines

    04:02 Keep-fit cups of tea

    05:37 Daily work and to-do lists

    07:57 Balancing work and toddler-wrangling

    14:32 Tania = the night owl

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    19 mins
  • Should I have 2 websites?” + how many mailers until you see results?
    Oct 17 2024

    Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!

    You can read all about The Business Course here: https://www.thegoodshipillustration.com/business

    If you do miss the boat 😩 and the doors have already closed by the time you're listening to this, you can jump into our free ‘Get into Your Business Car' challenge here in the meantime:
    https://www.thegoodshipillustration.com/businesscar

    (Once those Business Course doors close, they’re closed. We’re strict.)


    Show Notes

    As soon as we start talking about marketing for illustrators, we (almost always) get the question, 'Should I have a separate Instagram account for my illustration work?'

    See also: Do I need more than one website? Do I need more than one newsletter?

    In this episode we're answering that burning question, plus lots more all about the rollercoaster that is sharing your illustration work online.

    Your online presence does NOT have to be shiny and polished. We're all about done-is-better-than-perfect, and we hope this episode gives you the firm-but-tender Good Ship kick up the bum you need to start sharing your stuff more consistently, whatever consistency means to you.

    Timestamps

    00:00 – Intro and today’s big question
    00:36 – One account or two?
    01:25 – The “doorway method” for your website
    04:38 – Juggling different styles in one space
    05:38 – Why adding a personal touch is key
    10:18 – Tweaking your marketing so that you get noticed
    19:52 – Wrapping it all up with some final thoughts

    p.s. it's NOT all about social media. We talk about offline options that are super effective too.

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    21 mins
  • Get your illustration work noticed by people who actually want to buy it.
    Oct 16 2024

    Firstly, if you like this episode, you’ll LOVE The Business Course! Doors are open for enrollment until the 18th of October 2024. Be quick!

    You can read all about The Business Course here: https://www.thegoodshipillustration.com/business

    If you do miss the boat 😩 and the doors have already closed by the time you’re listening to this, you can join the waiting list for a future round. You can get stuck into our free ‘Get into Your Business Car’ challenge here in the meantime: https://www.thegoodshipillustration.com/businesscar

    (Once those doors close, they’re closed. We’re strict.)


    **Shownotes:**

    Yes yes, there is a HUGE amount of joy to be had in the creative side of illustration.

    But when your work is both a joy to make, and sells well, too? That's a whole new level of good stuff.

    In this episode, we talk all about selling your work! All 3 of us have run online shops at some point in our illustration careers, and we dig into the things that worked for us to get our work seen and, most importantly, sold.

    We're not shy about talking about pricing and the perils (+ good bits) of managing an online shop and in this episode you can expect

    🚢 Social media marketing for illustrators running a product-based business
    🚢 Building an email newsletter audience
    🚢 Selling your illustrations & illustrated products at fairs
    🚢 Running an online shop & more 🤩

    See you in there!

    x Helen, Katie & Tania

    Timestamps:

    00:00 Hello!

    00:59 Running an online shop: what's it like? What works well?

    03:15 Marketing strategies 🤓 for online shops

    04:38 Pre-selling - your new secret superpower (so that you don't end up living in a house full of unsold products.)

    07:37 Postage challenges

    09:46 Selling to other shops and wholesale

    13:28 Pricing strategies and stuff to consider

    20:36 In-Person Markets and Pop-Up Shops

    23:17 👋🏻 Byee!

    Come and say hello!

    ✏️ @thegoodshipillustration
    🌏 www.thegoodshipillustration.com

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    24 mins

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