• The Godfather of the Michael Jordan Deal: Nike's Sonny Vaccaro's Influence on Sports and Business

  • Oct 11 2024
  • Length: 47 mins
  • Podcast

The Godfather of the Michael Jordan Deal: Nike's Sonny Vaccaro's Influence on Sports and Business

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  • Summary

  • ‘Sole Man’ Sonny Vaccaro introduced the world to athlete-sponsored sneakers and recounts business tactics he used when negotiating for brands such as Nike, Adidas, and Reebok on this edition of The Transaction Report.
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