In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with Columbia Business School professor and Mindmasters author Sandra Matz to explore the evolving power of data, AI, and influence. From the dangers of deepfakes to the shaping of sports fandom psychology, they discuss how algorithms shape our reality—and what that means for the future of business, politics, and sports.

In this episode of The Transaction Report, host Steve Feuerstein and Duke professor Ed Tiryakian explore the massive changes reshaping college sports. From the $1.5 billion NIL boom to private equity’s growing influence, they discuss what these shifts mean for athletes, universities, and the future of the NCAA. They also dive into how AI is transforming sponsorship valuation and why fan loyalty is evolving. Is college sports becoming the next pro league?

In this episode of The Transaction Report, sports marketing and media expert Steve Feuerstein is joined by two industry veterans Tom Carroll, former CEO of advertising giant TBWA/Chiat/Day and Michael Robichaud, Mastercard’s former head of global sponsorship, to dive into the high-stakes world of Super Bowl advertising and sponsorship. They discuss the decision-making process behind major brand investments, the effectiveness of Super Bowl ads, and whether sponsorships truly deliver ROI.