S4:E2 The Evolution from Omnichannel to Unified Commerce with Giri Agarwal

In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden discuss the shift from omnichannel to unified commerce in the retail industry. Special guest Giri Agarwal, Chief Strategy Officer at Incisiv, joins to share insights on how unified commerce is transforming customer experiences and driving revenue growth. They explore the concept of unified commerce, the integration of AI, and the challenges retailers face in adopting this approach. Key highlights include the importance of customer identification, empowering frontline staff, and rethinking store experiences. Giri also addresses the financial implications, generational differences in consumer behaviors, and the need for a cultural shift towards unified commerce. Tune in for an in-depth discussion on why now is the critical moment for retailers to embrace this change.

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.

Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!

Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.

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Host → Ricardo Belmar,

Follow on Twitter - https://bit.ly/twRBelmar

Connect on LinkedIn - https://bit.ly/LIRBelmar

Co-host → Casey Golden,

Follow on Twitter - https://bit.ly/twCasey

Connect on LinkedIn - https://bit.ly/LICasey

00:00 Show Start

00:20 Show Intro

02:35 Unified Commerce with Giri Agarwal from Incisiv

05:10 Defining Unified Commece

09:24 Challenges and Strategies for Unified Commerce

16:43 The Role of AI in Unified Commerce

23:10 The State of Unified Commerce in 2024

26:19 Generational Differences and Consumer Behavior

31:10 Key Differentiators for Unified Commerce

35:20 Financial Implications and Future Outlook

38:46 Risks of NOT Embracing Unified Commerce

44:51 Show Close