The Retail Razor Show

By: Ricardo Belmar
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  • Summary

  • Retail is transforming faster than ever, but there's a lot of noise out there - especially with retail technology! If you're in retail, which trends really matter? How will you embrace AI while empowering the human connection? Which startups are most innovative? How should you evolve your retail media strategy? Who are the experts you should trust for guidance that are truly transforming the industry? The Retail Razor Show hosts, Ricardo Belmar & Casey Golden, help you cut through the clutter in retail and retailtech so you'll know how to stay sharp in the world of commerce!


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    About Us

    Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360 has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.


    Casey Golden, is CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!
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Episodes
  • Generative AI in Retail: Challenges and Opportunities for Retail CEOs with Peter Cohan

    Generative AI in Retail: Challenges and Opportunities for Retail CEOs with Peter Cohan
    Oct 22 2024
    S4:E6 Unlocking Generative AI for the Retail C-Suite with Peter CohanIn this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the transformative potential of generative AI in retail, featuring insights from Peter Cohan, an associate professor, strategy consultant, startup investor, book author, columnist and AI expert. The discussion covers AI's evolution compared to the dot-com era, the influence of large tech companies, and the substantial growth opportunities AI presents for retailers. Key topics include the contrast between the relay vs. rugby approaches to AI transformation, the crucial role of CEOs in AI adoption, and the importance of a quality data foundation for AI inputs. The episode highlights strategic investment, customer-centric innovations, and practical examples of successful AI implementations, guiding C-suite listeners on how to embrace AI as a long-term investment for unlocking new revenue streams versus a short-term quick fix.About Peter Cohan:Peter is an Associate Professor of Management Practice at Babson College, he is the faculty lead for the core undergraduate strategy course and has created popular electives on Startup Cities and Scaling Strategy. His strategy consulting firm has completed over 150 projects to help companies identify, evaluate, and profit from growth opportunities created by changing technology. He has invested in seven startups, three of which were sold for over $2 billion and one of which, SoFi, went public in 2021 at an $18 billion valuation. He is the author of 17 books, most recently "Brain Rush: How to Invest and Compete in the Real World of Generative AI" and he is a senior contributor at Forbes and a contributor at Inc. RETHINK Retail named him a Top Retail Expert every year between 2021 and 2024 and chose him as a Top AI Leader for 2024 this year.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro02:49 Meet Our Guest: Peter Cohan04:21 Unlocking Generative AI for the Retail C-Suite05:40 Peter Cohan's Background and Journey10:25 Impact of Generative AI in Retail12:48 Challenges and Risks of AI in Customer Service16:34 Strategies for Embracing AI in Retail17:21 Relay Race vs. Rugby Approach in Product Development28:48 Best Practices for AI Implementation32:43 Driving Company Growth: The CEO's Role35:15 The Value Pyramid Framework39:36 AI's Role in Retail Innovation47:49 Challenges and Opportunities with AI Data53:19 Entrepreneurial Insights and Cognitive Hunger57:18 Concluding Thoughts and Future Directions58:56 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2024. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert for 2023 and 2024, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.
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    1 hr
  • Unlocking Retail Media 3.0: Measurement and Innovation

    Unlocking Retail Media 3.0: Measurement and Innovation
    Sep 11 2024

    S4:E5 Unlocking Retail Media: Measurement, Innovation, and Customer Engagement


    In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the evolving landscape of retail media with expert insights from Andrew Lipsman, analyst and founder of Media, Ads + Commerce, and James Bauer, CEO and founder of Venvee. They discuss the progression of retail media 1.0 with online ads to retail media 2.0 - in-store media, highlighting key metrics like closed-loop attribution and incrementality. The conversation moves into innovative technologies such as spatial AI, the importance of first-party data, and privacy concerns. They also emphasize the collaborative efforts needed to integrate these advancements effectively for full funnel customer conversion and attribution in retail media 3.0. This episode delivers a comprehensive overview of how retailers and brands can use modern technology to bring the same level of measurement currently enjoyed in the 15% of retail sales happening in ecommerce, to the larger 85% of sales happening in stores!


    About Andrew Lipsman:

    Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem. He has published more than a half dozen articles in the Journal of Advertising Research and is frequently quoted in The New York Times, The Wall Street Journal, The Economist, The Financial Times, and Advertising Age.


    About James Bauer:

    James Bauer is the Founder and CEO of Venvee, a retail media technology company that is closing the loop on in-store measurement and attribution. Venvee leverages AI-generated digital twins of physical stores, combined with computer vision running on existing cameras, to enable precise measurement of impressions, interactions, and conversions on a shopper-by-shopper basis. This innovative approach requires no changes to the store and provides comprehensive aggregate measurement for in-store video, audio, fixtures, and products.


    Subscribe to our Newsletter: https://retailrazor.substack.com

    Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube


    00:00 Show Intro

    02:50 Exploring Retail Media 3.0 & Measurement

    03:29 Evolution of Retail Media

    07:08 In-Store Attribution and Measurement

    14:44 Challenges and Opportunities in Retail Media

    32:37 Future of Retail Media and Final Thoughts

    44:43 Show Close


    Meet your hosts, helping you cut through the clutter in retail & retail tech:


    Ricardo Belmar is a RETHINK Retail Top Retail Expert for 2021 – 2024, and a Thinkers 360 Top 10 Retail Thought Leader, Top 50 Management Thought Leader, and Top 100 Digital Transformation Thought Leader. He is an advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.


    Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!


    Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.
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    46 mins
  • Beyond Omnichannel: Michael Zakkour on Immersive Commerce

    Beyond Omnichannel: Michael Zakkour on Immersive Commerce
    Aug 14 2024

    S4:E4 Retail Transformers: Michael Zakkour


    In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden are joined by special guest Michael Zakkour, founder of 5 New Digital and author of two Amazon #1 bestselling books, to discuss the transformative power of unified and immersive commerce in the retail industry. Michael, a thought leader and practitioner in digital commerce with 25 years of experience as a CEO, CMO, and Founder, shares his extensive expertise on retail strategies, AI, the evolution of e-commerce, and the impact of video as a foundational tool for immersive commerce. Together they explore key topics such as the shift from omnichannel to unified commerce, the impact of social commerce and livestreaming from Asia on global markets, and future opportunities with AI in retail. Michael also provides practical advice for retailers to enhance both digital and physical store experiences that resonate with today's digitally savvy consumers, while aiming for higher conversions, better customer engagement, and sustainable profitability.


    00:00 Show Intro

    04:36 Retail Transformer - Michael Zakkour

    06:42 The Evolution of Retail

    12:36 Challenges in E-commerce

    16:35 The Future of Immersive Commerce

    26:07 Video Commerce: The Next Frontier

    28:39 The Evolution of E-commerce

    30:04 The Importance of Immersive Commerce

    32:10 Case Study: Live Streaming Success

    38:47 The Role of AI in Retail

    48:04 Navigating the Future of Retail

    50:57 Future Trends

    58:05 Show Close


    Meet your hosts, helping you cut through the clutter in retail & retail tech:


    Ricardo Belmar, a RETHINK Retail Top Retail Expert for 2024, 2023, 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.


    Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!


    Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.


    Follow The Retail Razor Show on Social

    LinkedIn: https://bit.ly/LI-RRazor

    Twitter: https://bit.ly/TwRRazor

    Facebook: https://bit.ly/TRRSface

    Instagram: https://bit.ly/TRRSinsta

    Threads: https://bit.ly/TRRSthreads

    BlueSky: https://bit.ly/TRRSbsky


    Host → Ricardo Belmar

    Follow on Twitter - https://bit.ly/twRBelmar

    Connect on LinkedIn - https://bit.ly/LIRBelmar


    Co-host → Casey Golden

    Follow on Twitter - https://bit.ly/twCasey

    Connect on LinkedIn - https://bit.ly/LICasey
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    59 mins

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