• The Future IS Data, with Stephani Estes of Goodway Group

  • Sep 10 2024
  • Length: 33 mins
  • Podcast

The Future IS Data, with Stephani Estes of Goodway Group

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  • Summary

  • Over the past few years, the Marketing Futures Podcast has covered the subject of AI in almost every way possible. But today, we’re talking about the very fuel on which the technology runs: data. Our guest today is Stephani Estes, Chief Media Officer of Goodway Group. Stephani and host Mike Berberich discussed the evolution of data in marketing over the years, the difference between an insight and an observation, and the importance of bravery in a data-driven marketing world.
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