ANA Marketing Futures Podcast

By: Association of National Advertisers
  • Summary

  • The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
    Copyright 2024 ANA Marketing Futures Podcast
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Episodes
  • How Marketers Get a Better Handle on First- and Zero-Party Data
    Nov 21 2024

    Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google’s decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond. While marketers may consider the move a reprieve, Barnard stresses that forward-thinking brands are putting third-party cookies to pasture and cultivating both zero-party data, or information provided by users through feedback forms and surveys, and first-party data, or information collected directly from consumers.

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    21 mins
  • Two Ears and a Heart: Emotional Advertising in Audio, with Paul Suchman of Audacy
    Oct 22 2024

    Today, we celebrate the 2024 ANA Masters of Marketing Conference with a very special guest. ANA Podcast Network sponsor Audacy's CMO Paul Suchman returned to the pod to bring us a state of the union of audio marketing. He and host Mike Berberich talked about the power of emotional advertising in audio, AI’s effect on the space, and where podcasts, radio, and more is headed in 2025.

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    33 mins
  • The Future of the Creator Economy, with Glenn Ginsburg of QYOU Media
    Oct 15 2024

    One of the biggest trends we’ve been tracking in recent years has been the rise of the creator economy. More and more, people are making a living by creating content and cultivating a following through digital media, and today’s guest believes that now is their time to shine. Glenn Ginsburg is the President of QYOU Media, and he’s here to share a state of the union address on the creator economy. We discussed some misconceptions marketers have about working with creators, offered tips for integrating creator partnerships into the larger marketing function, and, naturally, discussed how this space might evolve in the future.

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    30 mins

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