Episodes

  • Paul Holmes: Thought PRovoking

    Paul Holmes: Thought PRovoking
    Jan 23 2025
    We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them. Public Relations stands at the vanguard of democracy right now, defending free speech, diversity, climate change and exposing hypocrisy and cruelty. As Chairman of PRovoke Media, Paul Holmes is the figurehead for the world’s public relations business. If you need to know what’s what in the increasingly influential world of public relations, anywhere in the world, then you’d better speak to Paul. Show notes: Paul Holmes’ LinkedIn page: https://www.linkedin.com/in/paul-holmes-4255475/ Provoke Media: https://www.provokemedia.com The Ivan Fernandes LinkedIn article: https://www.linkedin.com/posts/ivanfernandes1_strategy-wpp-accenture-activity-7276729033378136064-3gVp? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 27 mins
  • Debbie Little: Better pitching for PR Agencies

    Debbie Little: Better pitching for PR Agencies
    Jan 15 2025
    Are you winning enough business? And when you do win business, is it regular enough and is it the right kind of business? Have you been ghosted? Are clients not revealing budgets until the last minute? Have you had your pitch ideas stolen? Above all – how do you know how much business to win? All these questions and more are addressed in the new blockbuster PR agency new business report from the PRCA. ‘Pitch Forward’ is an astonishingly detailed survey of PR agencies around the UK on the critical issue of new business. The report gets up close and personal with PR agencies on their new business habits and more importantly, those of their clients and prospects. Debbie Little is the PRCA’s ambassador for growth, heading up its Matchmaker service which helps clients find the right agency partner and in conjunction with 3 Gem Research & Insights and PR Software company Muck Rack, Pitch Forward covers every aspect of the pitch process and analyses what works, what doesn’t and how to make sure that you pitch to the right companies at the right time, regularly. This is a fascinating journey through one of the most secretive aspects of agency leadership. Show notes Muck Rack: https://muckrack.com 3 Gem: https://www.3gem.com Debbie Little’s LinkedIn profile: https://www.linkedin.com/in/debbiejackson2017/ PRCA’s new web site: https://www.prca.global/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 12 mins
  • Breaking China: Domenica Di Lieto

    Breaking China: Domenica Di Lieto
    Dec 31 2024
    Everything you need to know about how to target, grow and thrive in China and the Far East with expert consultant Domenica Di Lieto of Emerging Communications agency. You’ll learn how important it is to develop a bespoke approach to planting and growing your business in a market governed by a completely different value system. You’ll hear predictions for business in the Chinese New Year of the snake and learn about the incredible speed of change in culture and business infrastructure. Learn some of the common business assumptions and why it’s so important to know your new customers and your competitors. We discuss how the sales process works in China and how the consumer mindset works. We also discover how the work from home and the 886 culture works as well as hearing about all the new growth opportunities in Asia. Show notes Domenica’s LinkedIn profile here: https://uk.linkedin.com/in/domenicadilieto Domenica’s company web site here: https://www.emergingcomms.com Free handy documents about doing business in China https://www.emergingcomms.com/guide/china-b2b-marketing/ https://www.emergingcomms.com/guide/china-marketing-strategy/ https://www.emergingcomms.com/guide/chinese-student-recruitment/ https://www.emergingcomms.com/webinars/chinese-social-search/ https://www.emergingcomms.com/webinars/china-brand-localisation/ https://www.emergingcomms.com/resources/chinese-influencer-guide/ Healthcare white paper https://www.emergingcomms.com/blog/chinas-healthcare-evolves-opportunities-for-more-innovative-product-growth/ https://www.emergingcomms.com/blog/livestreaming-for-pbsa/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 5 mins
  • 'That Christmas' Special with Peter Souter

    'That Christmas' Special with Peter Souter
    Dec 3 2024
    Peter Souter legendary copywriting genius of the advertising industry and now Co-Producer of Netflix’s animated Christmas hit ‘That Christmas’ with ‘Four Weddings and a Funeral’ and ‘Love Actually’ Director Richard Curtis. It’s an epic production starring Brian Cox, Bill Nighy, Jodie Whittaker, Fiona Shaw, India Brown and a galaxy of talent, including musical assistance from Ed Sheeran. And Peter is here to tell us all about it and make sure we all book at least one viewing of it on our Netflix wish list. We discuss how the movie came into being and what it’s like working with all that talent. We discuss the connection between Walberswick and Stellar Street and why you should always surround yourself with incredible talent. Peter tells us why it’s important to pay attention to the numbers but to avoid the reviews in this Neo Hollywood landscape and we learn how he uses positive reinforcement. How are Peter’s advertising and creative skills useful in film making and how good is his Christmas trivia knowledge? It’s all wrapped up in a bow by discussing the other greatest Christmas movie ever made. Peter is an advertising industry A-lister and now he’s a movie big wig too! We were so lucky to snag him for the show and it was an incredible hour. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • Peter Anderton: The Two Rules of Great Leadership

    Peter Anderton: The Two Rules of Great Leadership
    Nov 27 2024
    TEDx luminary, leadership mentor and coach, now book author, Peter Anderton is on the show to give us a historical lesson in great leadership. In this show, Peter reveals the simple methods that anyone can learn about how to be a great team, business, sporting, family or company leader. The secret hacks that will improve your leadership style, learning from the greats of the past. Peter explains how a kid’s TV game show from the 70’s simply explains all you need to know about motivation and inspiration. Peter also turns the tables and puts Keith under the spotlight; to examine his perceptions of leadership and he rates his old bosses from best to worst! You can implement these rules whether you’re a company of one, or a leader of many, and we tell you how you can take a free test to find out what areas you need to improve. How to focus on the stuff you can control and lessons from Nelson Mandela and Elon Musk’s weaknesses. The power of positive belief, saying nice things about people behind their back. How to listen and practice gratitude and why appreciation goes a long way. Show notes: Peter’s LinkedIn profile here: https://www.linkedin.com/in/peter-anderton/ Take the test to see how you measure up as a leader! https://theinspirometer.com/ Alison Jones’ highly recommended book writing course: www.alisonjones.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 12 mins
  • Justin Wohlstadter: How to be an EXPERT in SECONDS!

    Justin Wohlstadter: How to be an EXPERT in SECONDS!
    Nov 6 2024
    How can AI help creative agencies win business and get up to speed on any sector or area of business fast? Justin Wohlstadter is the inventor and founder of Waldo, one of the leading AI-powered research and analytics tools, used by some of the world’s leading creative agencies. Our sponsor – The Advertist has been using Waldo for some time and it’s given the new business platform a massive advantage. Justin has been working in the field of AI, technology investment and agency research since the start of the century and Waldo provides support for agency pitches, brand strategy and creative work by reducing the sheer time and effort required to research and verify insights and reports. Find out how YOU can leverage the advantages of Waldo for your business, because like it or not, AI is here to stay and you’re either part of the future, or left behind in the past. How much can we trust AI research? How AI can help the creative process How humans and computers can coexist and how agencies can embed simple AI technology into their business model. Show notes Justin’s LinkedIn profile here: https://www.linkedin.com/in/justinw/ Sign up for a free trial of Waldo here: http://waldo.fyi Some compelling research: https://www.dba.org.uk/2024-what-clients-think-report/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins
  • Jason Falls: The Podcast Revolutionary

    Jason Falls: The Podcast Revolutionary
    Oct 6 2024
    What makes podcasting such a great advertising platform? Should you make your own podcast or advertise on existing ones? Is your story compelling enough to build an audience or is it better to leverage any one of the established 4 million plus podcast hosts? How podcasts can be used to train your people and help build a remote workforce. Jason Falls is the CEO of Marketing Podcast Network (www.marketingpodcasts.net) and in this exclusive interview, we discuss how powerful podcasting has become to helping brands target a premium audience. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    59 mins
  • Linking-In with Keith & Natasha: The Perfect Client

    Linking-In with Keith & Natasha: The Perfect Client
    Oct 5 2024
    Join Keith & Natasha as they chew the new business fat after a very long summer and autumn break, as they get to the bottom of what makes the perfect client? Is there ever such a thing as the perfect client for any agency? Is it a myth and legend on a par with Excalibur and Xanadu? The guest for this exciting little podlet is Geraint Edwards, Chief Growth Officer for design agency Tangerine. He helps us answer some of the most intriguing questions around this subject, including: What makes the perfect client for a creative marketing agency? What can clients do to get the best out of their agencies? What should agencies do to get the best out of their clients? Is it right for agencies to question the brief they’re given? How should clients react if you offer up diverse, radical ideas? Plus a perfect news story and Natasha reports on the very latest hair styling trends for the season. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins