The Fuel Podcast

By: Keith Smith
Listen for free

  • Summary

  • Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors. What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute to the memorability of brands, exploring taglines, jingles, and social media campaigns that become cultural phenomena. Keywords: memorable brands, impactful ideas, taglines, jingles, cultural phenomena. Behind every successful creative agency lies a cohesive team. We delve into the dynamics of how diverse talents and skills come together to form an efficient unit. We uncover the secrets of team collaboration, communication, and synergy that drive creative agencies forward. Keywords: team dynamics, efficient collaboration, diverse talents, communication. Clients are the lifeblood of any agency. What attracts clients to creative agencies and how can agencies can foster lasting relationships? We explore the art of effective client acquisition, networking, and showcasing a unique value proposition that resonates with clients. Keywords: attracting clients, client acquisition, relationship building, value proposition. The creative marketing landscape has evolved over the decades. We draw parallels between the golden era of the 1970s, 80s, and 90s and today's digital age. How has the process of creativity, client engagement, and marketing changed? We reflect on the past and glimpse into the future. Keywords: evolving landscape, creative marketing, digital age, past vs. present. Join us as we interview legendary figures from the advertising world on both sides of the Atlantic Ocean. These industry pioneers share their insights, experiences, and perspectives on the evolution of creative marketing. We tap into their wisdom to uncover the timeless principles of successful agencies. Keywords: industry pioneers, advertising legends, insights, experiences, creative marketing. Our journey takes a deeper dive into pressing industry topics. From Diversity & Equality and Inclusion to Greenwashing, Corporate and Social Responsibility, Remote and Flexible Working, and the impact of Artificial Intelligence, we explore the critical issues that shape the future of creative marketing. Keywords: Diversity & Equality, Greenwashing, Corporate Responsibility, Remote Working, Artificial Intelligence. The Fuel Podcast is your passport to a world of creativity, growth, and innovation in the realm of creative marketing. Join us as we uncover the secrets behind the success of creative agencies, one episode at a time. Whether you're an industry professional, marketer, or simply curious about the world of advertising, this podcast promises insights, inspiration, and a deeper understanding of the art of creative marketing. Tune in, learn, and fuel your passion for creativity. hPekzt8ilUQXcs5FrlgP
    Copyright Orchard Consultancy Inc
    Show more Show less
Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Show more Show less
Episodes
  • Paul Holmes: Thought PRovoking

    Paul Holmes: Thought PRovoking
    Jan 23 2025
    We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them. Public Relations stands at the vanguard of democracy right now, defending free speech, diversity, climate change and exposing hypocrisy and cruelty. As Chairman of PRovoke Media, Paul Holmes is the figurehead for the world’s public relations business. If you need to know what’s what in the increasingly influential world of public relations, anywhere in the world, then you’d better speak to Paul. Show notes: Paul Holmes’ LinkedIn page: https://www.linkedin.com/in/paul-holmes-4255475/ Provoke Media: https://www.provokemedia.com The Ivan Fernandes LinkedIn article: https://www.linkedin.com/posts/ivanfernandes1_strategy-wpp-accenture-activity-7276729033378136064-3gVp? Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    1 hr and 27 mins
  • Debbie Little: Better pitching for PR Agencies

    Debbie Little: Better pitching for PR Agencies
    Jan 15 2025
    Are you winning enough business? And when you do win business, is it regular enough and is it the right kind of business? Have you been ghosted? Are clients not revealing budgets until the last minute? Have you had your pitch ideas stolen? Above all – how do you know how much business to win? All these questions and more are addressed in the new blockbuster PR agency new business report from the PRCA. ‘Pitch Forward’ is an astonishingly detailed survey of PR agencies around the UK on the critical issue of new business. The report gets up close and personal with PR agencies on their new business habits and more importantly, those of their clients and prospects. Debbie Little is the PRCA’s ambassador for growth, heading up its Matchmaker service which helps clients find the right agency partner and in conjunction with 3 Gem Research & Insights and PR Software company Muck Rack, Pitch Forward covers every aspect of the pitch process and analyses what works, what doesn’t and how to make sure that you pitch to the right companies at the right time, regularly. This is a fascinating journey through one of the most secretive aspects of agency leadership. Show notes Muck Rack: https://muckrack.com 3 Gem: https://www.3gem.com Debbie Little’s LinkedIn profile: https://www.linkedin.com/in/debbiejackson2017/ PRCA’s new web site: https://www.prca.global/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    1 hr and 12 mins
  • Breaking China: Domenica Di Lieto

    Breaking China: Domenica Di Lieto
    Dec 31 2024
    Everything you need to know about how to target, grow and thrive in China and the Far East with expert consultant Domenica Di Lieto of Emerging Communications agency. You’ll learn how important it is to develop a bespoke approach to planting and growing your business in a market governed by a completely different value system. You’ll hear predictions for business in the Chinese New Year of the snake and learn about the incredible speed of change in culture and business infrastructure. Learn some of the common business assumptions and why it’s so important to know your new customers and your competitors. We discuss how the sales process works in China and how the consumer mindset works. We also discover how the work from home and the 886 culture works as well as hearing about all the new growth opportunities in Asia. Show notes Domenica’s LinkedIn profile here: https://uk.linkedin.com/in/domenicadilieto Domenica’s company web site here: https://www.emergingcomms.com Free handy documents about doing business in China https://www.emergingcomms.com/guide/china-b2b-marketing/ https://www.emergingcomms.com/guide/china-marketing-strategy/ https://www.emergingcomms.com/guide/chinese-student-recruitment/ https://www.emergingcomms.com/webinars/chinese-social-search/ https://www.emergingcomms.com/webinars/china-brand-localisation/ https://www.emergingcomms.com/resources/chinese-influencer-guide/ Healthcare white paper https://www.emergingcomms.com/blog/chinas-healthcare-evolves-opportunities-for-more-innovative-product-growth/ https://www.emergingcomms.com/blog/livestreaming-for-pbsa/ Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show more Show less
    1 hr and 5 mins

What listeners say about The Fuel Podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available