Episodes

  • How to write cold emails that get you hired

    How to write cold emails that get you hired
    Oct 3 2024
    In this episode, we help you, freelancers, turn cold, impersonal emails into warm, effective messages that actually get responses. Learn how to make personal connections, add warmth, and create emails that feel like they’re coming from a friend. We also share a real-life example and give tips on how to follow up without being annoying.

    Key Takeaways:
    • Why Cold Emails Feel Cold:
      Cold emails are often robotic and get deleted quickly. Make them personal to get better responses.
    • Personal Connection is Key:
      Research the recipient’s LinkedIn or blog, and mention something specific about them. Whether it’s a project or a personal interest, make the email relatable and warm.
    • Warm-Up Formula:
      1. Personal touch: Mention something specific like a project they’re working on.
      2. Show how you can help: Focus on how you can benefit them.
      3. Friendly call-to-action: Suggest a casual, friendly chat.
    • Real-Life Example:
      Ludiah shares how she landed a meeting by referencing a CEO’s marathon and tying it into her offer of help. The personal touch made the difference.
    • Following Up:
      When following up, offer something useful like an article related to their industry instead of a simple "Just checking in" message.
    Your Assignment: Send one cold email this week, but make it warm with a personal touch. Add a friendly call-to-action, and see how it changes the response.

    Subscribe & Share: If you enjoyed this episode, don’t forget to hit subscribe and share it with someone who needs help warming up their cold emails.

    Catch you next time, and happy emailing!
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    7 mins
  • Power of Referrals In Finding Clients

    Power of Referrals In Finding Clients
    Sep 25 2024
    In this episode, I talk about the power of referrals in finding new clients as a freelancer and why they’re the easiest way to get new clients. I emphasize how referrals build on trust, making them golden opportunities for freelancers.

    I also offer tips on how to ask for client referrals without sounding pushy and a personal story about how a casual "Zoom meeting" led me to a new virtual assistant client.

    And finally, a reminder to ask for client referrals regularly, not just when business is slow. The episode is packed with practical advice and a lighthearted touch, encouraging freelancers to make the most of their current client relationships.

    Show Notes:
    • [00:00] Intro:
      Welcome to the episode, where we explore why referrals should be your besties in freelancing.

    • The Power of Referrals:
      Referrals are like golden tickets—built on trust and often easier to secure than cold leads.

    • How to Ask for Referrals:
      A simple, no-pressure way to ask for a referral from a happy client.

    • Turning Referrals into Repeat Clients:
      Once you get a referral, treat the new client like royalty to keep the cycle going.

    • Personal Story

    • Don’t wait until you’re desperate for work to ask for referrals—plant those seeds early.
    • A final nudge to ask for that referral today, plus a cheeky callback to share the podcast with freelancing friends.
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    6 mins
  • How to Create Winning Content Strategies That Work, with Joana

    How to Create Winning Content Strategies That Work, with Joana
    Aug 2 2024
    In this episode of The Freelancer's Mic, give the mic to Joana, a Freelance Content Strategist.

    Joana shares insights on creating compelling content and effective content strategies that resonate with audiences. Tune in to learn how Joana's passion for marketing and helping others succeed has shaped her unique perspective in the freelance world.


    Timestamp

    [00:00:35] Crafting unique content strategies.

    [00:04:58] Content strategy and research.

    [00:09:01] Repurposing existing content.

    [00:14:51] Content strategy and uniqueness.

    [00:18:20] How to get clients.

    [00:23:06] Confidence in self-employment.

    [00:26:03] Building client relationships.

    Say hi to Joana

    LinkedIn:
    Website
    Instagram
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    27 mins
  • Niche Down and Succeed: Affiliate Marketing Tips from James Njenga

    Niche Down and Succeed: Affiliate Marketing Tips from James Njenga
    Jul 19 2024
    On this episode of The Freelancer's Mic, we give the mic to James Ndjenga, a seasoned affiliate marketer and TikTok influencer. James shares insights on affiliate marketing and TikTok growth.


    With six years of experience in digital marketing, including affiliate marketing and SEO, James discusses his journey and offers advice on what he would do differently if starting over. Tune in for valuable tips on navigating the world of affiliate marketing and leveraging TikTok for business success.

    [00:03:11] Affiliate Marketing Definition.

    [00:07:05] Finding niche products to promote.

    [00:09:21] Balancing creativity with marketing.

    [00:16:13] TikTok brand collaborations.

    [00:17:29] Making money on TikTok without dancing.

    Say hi to James on:
    Facebook
    Tiktok
    Website
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    21 mins
  • Building a 7-Figure CMO Agency: Mitchell's Story and Strategies

    Building a 7-Figure CMO Agency: Mitchell's Story and Strategies
    Jul 9 2024
    On today's episode of The Freelancer's Mic we give the Mic to Mitchell Sullivan, a successful freelancer who transitioned to running a nearly seven-figure fractional CMO agency. Mitchell reflects on his journey from humble beginnings to agency boss, offering valuable insights for freelancers navigating professional growth while balancing parenting demands.

    Mitchell shares the importance of specialization in freelancing and the impact of focusing on one's strengths.


    Tune in for an inspiring conversation on achieving success in the freelance world.

    Timestamps

    [00:00:32] Freelancer to Agency Boss Journey

    [00:07:40] The rise of fractional CMOs

    [00:13:07] Freelancers setting boundaries

    [00:16:29] The reality of freelancing

    [00:18:24] Freelancing advice for beginners

    [00:22:13] Finding clients through networking.


    Say hi to Mitchell Sullivan on:

    Zero Eight

    LinkedIn
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    24 mins
  • How to Conquer the Fear of Finding Your Next Client

    How to Conquer the Fear of Finding Your Next Client
    Jul 2 2024
    In this episode of The Freelancer's Mic, we give the Mic to the super talented NYC-based performer, host, and certified fitness professional, Kate Cherichello. She is a creator and host of the weekly podcast, Be The Good with Kate. She shares insights on maintaining a steady flow of clients.

    She discusses the benefits of starting a subscription-based virtual model early in a career, highlighting the flexibility and income stability it offers, especially for performers on the go.

    Tune in for valuable tips on building a successful freelance business in the creative industry!




    [00:01:22] Subscription-based virtual fitness model.

    [00:04:31] The rise of virtual fitness.

    [00:08:31] Transferable skills in entertainment and fitness.

    [00:12:22] Previous client reaching out after years.

    [00:18:20] Showing up in marketing strategies.

    [00:21:13] Overcoming fear of not having clients.

    Connect with Kate:
    • Website: katecherichello.com
    • Instagram:@positively_kate
    • LinkedIn: Kate Cherichello
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    22 mins
  • SEO Made Simple: Let's Talk Keywords with Daniel

    SEO Made Simple: Let's Talk Keywords with Daniel
    Jun 10 2024
    In this episode of The Freelancer's Mic, I had the pleasure of speaking with Daniel Ndege, a multi-talented freelance SEO and digital marketing expert. Daniel shared his journey from working as a shop attendant in 2018 to becoming a seasoned SEO specialist. His story shows the power of perseverance and continuous learning.


    We also got into the topic of "SEO Made Simple," focusing on the importance of keywords. Daniel broke down the basics of SEO, explaining what keywords are and how they function. He emphasized the importance of understanding your audience and their pain points to choose the right keywords effectively.


    Here are the timestamps for a quick listen.

    Timestamp


    00:06:50 Starting with SEO keywords.
    00:08:46 Understanding Your Target Audience.
    12:12 - Effective keyword research techniques
    00:16:16 - Long-tail keywords vs short-tail.
    18:23 - Optimizing long tail keywords
    00:20:13 - Keyword Research Strategies
    00:25:03 - Understanding user intent analysis
    00:26:26 - SEO Funnel Levels.
    00:30:11 - Optimizing content and SEO.

    Say hi to Daniel on Facebook
    LinkedIn
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    31 mins
  • What inspired me to become a virtual assistant

    What inspired me to become a virtual assistant
    May 16 2024
    Here is my story on how I became a virtual assistant.
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    3 mins