• S02 Ep06 - Unlocking Creativity with AI Technology with Brooke Hill - Brooke and Stu revisit the subject of AI in copywriting, content and creative thinking 18 months on from their predictions in The Implications series in 2023.

  • Nov 7 2024
  • Length: 22 mins
  • Podcast

S02 Ep06 - Unlocking Creativity with AI Technology with Brooke Hill - Brooke and Stu revisit the subject of AI in copywriting, content and creative thinking 18 months on from their predictions in The Implications series in 2023.

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  • Brooke rejoins Stu 18 months on from their predictions in The Implications of AI series last year, to discuss how they are both using (and thinking about) AI technology. Thankfully the creative arts; specifically branding and copywriting, have survived the AI explosion. While adoption has been rapid, a lot of people and brands are still feeling their way through the what, how and why of AI for their specific use cases. Flow State and Wonderthink are both advocates of the technology. In this episode Brooke and Stu cover the headlines for creating a relevant AI strategy to support your marcomms, how the current array of tools can help you tap in more deeply to your uniquely human skills, and where the opportunities (and risks) are right now. Guest: Brooke Hill Brooke is the Founder and Director of Wonderthink, a team of Australia’s most talented content strategists and writers, helping brands unlock wonder in their brands, layer it with strategic thinking, and bring it to life through beautifully crafted stories. Brooke believe that the power of imagination can change the world, and she's on a mission to help everyone – kids, grown-ups and businesses – nourish their imaginations so they can build empathy, resilience and connection. Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). References The Implications of AI (2023) - https://youtu.be/zw4vNOCKPig https://theflowstate.io https://www.wonderthink.com.au/ https://askwonder.com/ https://clickup.com/ai https://education.nsw.gov.au/teaching-and-learning/education-for-a-changing-world/nsweduchat https://en.wikipedia.org/wiki/Law_of_the_instrument
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