We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations.

How? Through the power of digital marketing.

Using a solid website, landing pages and PPC to be exact.

There are lessons here for any business:

• Understanding your target audience
• Not being afraid to choose a niche
• The power of highly effective PPC ads, landing pages and local SEO

In this podcast we’re going to share those lessons and how you can apply them to your marketing strategy.

Watch the video instead: ⁠https://exposure.ninja/medical-clinics⁠

Get the show notes: ⁠⁠⁠⁠https://exposureninja.com/podcast/329/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠

What to Listen to Next:

• How to Rank in Google’s AI Overviews ⁠⁠https://exposureninja.com/podcast/319/⁠⁠
• NEW Google Algorithm Update + AI Overviews Hits the UK ⁠⁠https://exposureninja.com/podcast/dojo-30/⁠⁠
• How To Get Qualified B2B Leads using PPC ⁠⁠https://exposureninja.com/podcast/323/⁠

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

• What you need to do as Google AI Overviews continue to roll out and change
• Google Lens collaborates with Emily in Paris

Timestamps

00:00 - Intro

00:23 - What you need to do as Google AI Overviews continue to roll out and change

23:23 - Google Lens collaborates with Emily in Paris

What to Listen to Next

• ⁠NEW Google Algorithm Update + AI Overviews Hits the UK⁠⁠: https://exposureninja.com/podcast/dojo-30/
• End of Days for Google’s Search Dominance?: https://exposureninja.com/podcast/dojo-29/
• ⁠⁠“Brat Summer” and the Power of Branding⁠: https://exposureninja.com/podcast/dojo-28/

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers.

We've long suspected it, but now we have concrete evidence.

It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget.

Watch the video instead: https://exposure.ninja/inflating-costs

Get the show notes: ⁠⁠https://exposureninja.com/podcast/328/

Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠

What to Listen to Next:

• How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/

• NEW Google Algorithm Update + AI Overviews Hits the UK https://exposureninja.com/podcast/dojo-30/

• How To Get Qualified B2B Leads using PPC https://exposureninja.com/podcast/323/

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week Tim and Dale talk about:

1. Google's August 2024 Algorithm Core Update

2. AI Overviews Hit the UK

3. Marketing Lessons from Harris/Trump’s PPC

4. X Gets Even More Unsafe for Brands

Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠

Get a FREE review of your website: ⁠⁠https://exposureninja.com/rpod/review⁠⁠

Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-30

Timestamps

00:09 – Google's August 2024 Algorithm Core Update

16:28 – AI Overviews Hit the UK

25:02 – Marketing Lessons from Harris/Trump's PPC

33:31 – X Gets Even More Unsafe for Brands

43:51 – "I'm confused!"

What to Listen to Next

• How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/

• How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/

• How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites.

Meaning, we understand the main reasons why websites struggle to convert at more than 2%.

If you want to go above and beyond this 2% then today’s podcast is for you.

Watch the video instead: https://exposure.ninja/two-percent

Get the show notes: ⁠⁠https://exposureninja.com/podcast/327/

Apply for a FREE website and marketing review: ⁠⁠https://exposureninja.com/review/⁠⁠

What to Listen to Next:

• THIS Is Why Your LANDING PAGES Don’t Convert https://exposureninja.com/podcast/261/

• How To Convert the 90% of Website Traffic That Gets Away https://exposureninja.com/podcast/275/

• 600% Lead Gen Boost for Mortgage Client in ONLY 4 Months https://exposureninja.com/podcast/326/

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about:

• Polly Pocket’s ‘90s-era compact is now life-sized
• A really bad week for Google
• Marketing lessons from Disney’s D23 event

Timestamps

00:00 – Intro

04:52 – Story 1 – Polly Pocket’s ‘90s-era compact is now life-sized

11:13 – Story 2 – A really bad week for Google

31:30 – Story 3 – Marketing lessons from Disney’s D23 event

40:32 – The Tasks

What to Listen to Next

• “Brat Summer” and the Power of Branding | ft. Claire Carlile: https://exposureninja.com/podcast/dojo-28/
• Will SearchGPT and Bing AI Change the Game or Flop?: https://exposureninja.com/podcast/dojo-27/
• Are YouTube Ads a Secret Weapon for SMEs?: https://exposureninja.com/podcast/dojo-26/

We boosted one of our clients website conversion rates from 1.4% to 7.6%.

That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.)

We did all of this using pay per click ads (PPC) in a highly competitive industry.

In today’s podcast, we're going to break down the principles we used, and teach you how to use them too.

Get the show notes: ⁠https://exposureninja.com/podcast/326/⁠

Watch the video: https://exposure.ninja/mortgages-video

Apply for a FREE website and marketing review: ⁠https://exposureninja.com/review/⁠

What to Listen to Next:

• “Brat Summer” and the Power of Branding: https://exposureninja.com/podcast/dojo-28/

• How To Capture (and Convert) Leads at Events https://exposureninja.com/podcast/325/

• Are YouTube Ads a Secret Weapon for SMEs? https://exposureninja.com/podcast/dojo-26/

In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we're joined by Claire Carlile, Local Search Expert at BrightLocal and we talk about:

• Branding and pricing lessons from consumer goods
• How did that get there? Exploring the local Knowledge Panel beyond the NMX
• What the heck is “Brat Summer”? — why you’re seeing lime green all over social

Watch the video instead: ⁠https://exposure.ninja/dojo-28

Get a FREE review of your website: ⁠https://exposureninja.com/rpod/review⁠

Get the show notes: ⁠https://exposureninja.com/podcast/dojo-28

Timestamps

00:00 – Intro

02:49 – Story 1 – Branding and pricing lessons from consumer goods

15:19 – Story 2 – How did that get there? Exploring the local Knowledge Panel beyond the NMX

26:51 – Story 3 – What the heck is “Brat Summer”? — why you’re seeing lime green all over social

39:00 – The Tasks