• The Costs (and Benefits) of Exclusivity [RED 292]

  • Sep 4 2021
  • Length: 12 mins
  • Podcast

The Costs (and Benefits) of Exclusivity [RED 292]

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  • Summary

  • Joe Rogan has an exclusive deal with Spotify. Lots of people do.

    Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that they did previously.

    Howard Stern has similar things happen to him when he signed an exclusive deal with Sirius.

    I've got a few exclusive deals for my content. My book on podcasting has couple of exclusive deals – the ebook version is exslusive to Amazon and the audiobook version is exclusive to Audible.

    Worth it? I guess. I'll fill you in on how the numbers work and why I went exclusive in this episode. Then you can decide for yourself whether exclusive deals are right for your content.

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