Jason Van Orden had the first podcast dedicated to making money online and a huge business related to it.

Then he walked away.

He's still podcasting, this time with a show called Impact: How to Grow a Thought Leadership Brand and Business.

Why make the jump? How do you make the jump? When do you know it's time to move forward to something new?

We talk about these things and more on this episode of RED Podcast.

If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

This podcast used to be known as "The Marketing Podcast for Influencers." Then the definition of "influencer" changed to mean people like Kim Kardashian.

Nothing wrong with Kim Kardashian, but this podcast is for experts, not social media socialites and cable television stars.

So the name changed...

But I still look at "influencer" marketing techniques and it's still a topic worth talking about, even for people like you, experts and those with specialized knowledge.

Why? Because "influencer marketing" can work for you.

More in this episode...

If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

You've heard the saying, "People buy from those they know, like, and trust." 

I'll also add, "People buy from those they agree with."

And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others.

You didn't sign up for Facebook to see what your friends in high school think about COVID-19 vaccines, but here we are...

Which brings me to the point of this episode – everybody and his brother has an opinion when it comes to COVID-19 and how to handle it. And as somebody who travels, has to make a living, and maybe even does live events with a lot of people in close proximity, how do you handle this?

I have some thoughts. But know no matter how you slice this, you're going to piss some people off.

Are you ready?

Jessica Kupferman runs an organization for female podcasters called She Podcasts. Next month, she's doing a live event with the same name in Arizona – a COVID-19 hot spot where they've put "anti-vaccine" laws in place.

It's gotten messy. And it's arguably a dangerous place to be, so people are scared.

Jessica is doing a great job letting the people who listen to her know what she expects from them if they want to attend her event as well as what to expect when they come. I encourage you to do the same thing, regardless on which side of the mask/vaccine debate you fall. Don't leave your people hanging, even if it make half of them angry.

More in this episode...

If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).