Episodes

  • Timo Weis, Global Head of Growth, Infosys

    Timo Weis, Global Head of Growth, Infosys
    Nov 20 2024
    Timo Weis, Global Head of Growth at Infosys, discusses his career, marketing strategy, and team-building approach. He emphasizes data-driven, cross-functional marketing, global content localization, and the integration of AI for scalable campaigns. Weis highlights the importance of understanding customer journeys, aligning sales and marketing, and fostering an inclusive team culture.
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    41 mins
  • Andrew Grosso, Co- Founder and CPO, Pickaxe

    Andrew Grosso, Co- Founder and CPO, Pickaxe
    Nov 12 2024
    Andrew Grosso, Co- Founder and CPO of Pickaxe, discusses Pickaxe AI’s work helping media and entertainment companies tackle data challenges and optimize customer engagement. He highlights Pickaxe’s tools for automated insights, datascience, and strategic marketing. Grosso emphasizes the importance of data quality, teamwork, and adaptability in future technological and industry changes
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    44 mins
  • Lori Goode, CMO, Index Exchange

    Lori Goode, CMO, Index Exchange
    Nov 11 2024
    Lori Goode, CMO at Index Exchange, discusses her multifaceted role overseeing global marketing, L&D, and sustainability. She highlights Index Exchange’s evolution in ad tech, emphasizing collaboration, customer-centric strategies, and commitment to sustainability. Key focuses include refining go-to-market processes, expanding streaming TV services, and fostering an innovative company culture with curiosity, ownership, and integrity as core […]
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    36 mins
  • Linn Frost, Co-CEO, Social Element

    Linn Frost, Co-CEO, Social Element
    Nov 6 2024
    Linn Frost, Co-CEO of Social Element, discusses her agency’s evolution, emphasizing genuine community building, social responsibility, and balancing engagement with authenticity. She highlights using social media effectively by fostering human connections and aligning brand values with consumer needs. Frost also explores AI’s role in content moderation and emphasizes hiring for attitude and shared values.
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    33 mins
  • Michael McNerney, Publisher, Martech Record

    Michael McNerney, Publisher, Martech Record
    Nov 4 2024
    Michael McNerney, Publisher at Martech Record, discusses the growing role of affiliatemarketing in brand strategy. MartechRecord supports industry decision-making byproviding objective insights and building trust. McNerney emphasizes the importance ofcommunity, offering resources like newsletters, events, and a Slack group to connectindustry professionals.
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    38 mins
  • David Keene, European CMO of Wipro

    David Keene, European CMO of Wipro
    Jun 26 2024
    Join David Keene, European CMO of Wipro, who dives into the complexities of modern B2B marketing, the evolving role of AI, and the death of third-party data. Discover how Wipro innovates its marketing strategies to navigate buyer committees, optimize customer journeys, and maintain brand integrity. You’ll also gain valuable insights into creating impactful content and […]
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    Less than 1 minute
  • Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink

    Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink
    Jun 26 2024
    Join Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, as she explores the world of advanced personalization and AI-driven strategies transforming B2B marketing. Learn how top brands like Spotify and Tesco leverage data to create personalized customer experiences. Kirsty shares her expertise on growing US-based companies internationally and the importance of […]
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    Less than 1 minute
  • Simon Morris, VP of International Marketing at Adobe

    Simon Morris, VP of International Marketing at Adobe
    Jun 26 2024
    Join Simon Morris, VP of International Marketing at Adobe, as he explores how they are revolutionizing digital experiences through AI, personalization, and creative tools. Simon shares valuable insights on the evolution of content marketing, the power of data-driven strategies, and Adobe’s initiatives to support underrepresented voices in the creative industry.
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    Less than 1 minute