Episodes

  • Linn Frost, Co-CEO, Social Element

    Linn Frost, Co-CEO, Social Element
    Nov 6 2024
    Linn Frost, Co-CEO of Social Element, discusses her agency’s evolution, emphasizing genuine community building, social responsibility, and balancing engagement with authenticity. She highlights using social media effectively by fostering human connections and aligning brand values with consumer needs. Frost also explores AI’s role in content moderation and emphasizes hiring for attitude and shared values.
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    33 mins
  • Michael McNerney, Publisher, Martech Record

    Michael McNerney, Publisher, Martech Record
    Nov 4 2024
    Michael McNerney, Publisher at Martech Record, discusses the growing role of affiliatemarketing in brand strategy. MartechRecord supports industry decision-making byproviding objective insights and building trust. McNerney emphasizes the importance ofcommunity, offering resources like newsletters, events, and a Slack group to connectindustry professionals.
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    38 mins
  • David Keene, European CMO of Wipro

    David Keene, European CMO of Wipro
    Jun 26 2024
    Join David Keene, European CMO of Wipro, who dives into the complexities of modern B2B marketing, the evolving role of AI, and the death of third-party data. Discover how Wipro innovates its marketing strategies to navigate buyer committees, optimize customer journeys, and maintain brand integrity. You’ll also gain valuable insights into creating impactful content and […]
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    Less than 1 minute
  • Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink

    Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink
    Jun 26 2024
    Join Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, as she explores the world of advanced personalization and AI-driven strategies transforming B2B marketing. Learn how top brands like Spotify and Tesco leverage data to create personalized customer experiences. Kirsty shares her expertise on growing US-based companies internationally and the importance of […]
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    Less than 1 minute
  • Simon Morris, VP of International Marketing at Adobe

    Simon Morris, VP of International Marketing at Adobe
    Jun 26 2024
    Join Simon Morris, VP of International Marketing at Adobe, as he explores how they are revolutionizing digital experiences through AI, personalization, and creative tools. Simon shares valuable insights on the evolution of content marketing, the power of data-driven strategies, and Adobe’s initiatives to support underrepresented voices in the creative industry.
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    Less than 1 minute
  • Vitaly Pecherskiy, CEO, StackAdapt

    Vitaly Pecherskiy, CEO, StackAdapt
    Jun 17 2024
    Vitaly Pecherskiy, Co-founder and COO of StackAdapt explains how they are revolutionizing programmatic advertising with innovative solutions and data-driven strategies. Vitaly shares insights on the evolution of the ad tech industry, the impact of AI, and the importance of creativity in B2B marketing. Learn how StackAdapt is helping brands and agencies navigate the complexities of […]
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    Less than 1 minute
  • John Watton, Tech Marketer & Fractional CMO

    John Watton, Tech Marketer & Fractional CMO
    Jun 17 2024
    John Watton, Chief Marketing Officer, has a rich background at companies like Adobe, Oracle, and Microsoft. He shares his expert insights on the latest marketing trends, the integration of AI, and how data-driven strategies are reshaping the industry. This podcast is a treasure trove of knowledge for marketers eager to stay ahead in the dynamic […]
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    Less than 1 minute
  • Maria Scheglakova, Marketing Director EMEA, Pubmatic

    Maria Scheglakova, Marketing Director EMEA, Pubmatic
    Jun 17 2024
    Maria Scheglakova discusses how PubMatic is helping shape the future of digital advertising through innovative media trading solutions. She shares her journey from B2C to B2B marketing, why storytelling is the secret sauce, and the integration of sustainability in marketing strategies. Learn how PubMatic leverages AI and technology to create meaningful customer engagement and drive […]
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    Less than 1 minute