The Business of Marketing

By: Advertising Week
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  • Summary

  • Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.
    Copyright © 2024 Demand Exchange and Advertising Week
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Economics Management Marketing
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Episodes
  • Timo Weis, Global Head of Growth, Infosys

    Timo Weis, Global Head of Growth, Infosys
    Nov 20 2024
    Timo Weis, Global Head of Growth at Infosys, discusses his career, marketing strategy, and team-building approach. He emphasizes data-driven, cross-functional marketing, global content localization, and the integration of AI for scalable campaigns. Weis highlights the importance of understanding customer journeys, aligning sales and marketing, and fostering an inclusive team culture.
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    41 mins
  • Andrew Grosso, Co- Founder and CPO, Pickaxe

    Andrew Grosso, Co- Founder and CPO, Pickaxe
    Nov 12 2024
    Andrew Grosso, Co- Founder and CPO of Pickaxe, discusses Pickaxe AI’s work helping media and entertainment companies tackle data challenges and optimize customer engagement. He highlights Pickaxe’s tools for automated insights, datascience, and strategic marketing. Grosso emphasizes the importance of data quality, teamwork, and adaptability in future technological and industry changes
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    44 mins
  • Lori Goode, CMO, Index Exchange

    Lori Goode, CMO, Index Exchange
    Nov 11 2024
    Lori Goode, CMO at Index Exchange, discusses her multifaceted role overseeing global marketing, L&D, and sustainability. She highlights Index Exchange’s evolution in ad tech, emphasizing collaboration, customer-centric strategies, and commitment to sustainability. Key focuses include refining go-to-market processes, expanding streaming TV services, and fostering an innovative company culture with curiosity, ownership, and integrity as core […]
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    36 mins

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