Episodes

  • Episode 4: Why Do Brands Donate?

    Episode 4: Why Do Brands Donate?
    Nov 4 2024

    Is Bombas donating socks because it's the right thing to do, or because it's a great marketing tactic to reduce customer acquisition costs? We dive into this and more!

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    25 mins
  • Episode 3: Celebrity Endorsements

    Episode 3: Celebrity Endorsements
    Oct 14 2024

    Celebrity Endorsements: Are They Worth the Hype?

    Analyzing the effectiveness of celebrity partnerships and the potential for misleading claims (and a rant about the Kardashians).


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    25 mins
  • Episode 2: The Scarcity Trap

    Episode 2: The Scarcity Trap
    Oct 7 2024

    Amazon Prime Days are here, so to celebrate the big occasion, I recorded a special new episode that focuses on exactly why Prime Days are so successful for Amazon: urgency, scarcity, and strike pricing.

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    22 mins
  • Episode 1: Greenwashing

    Episode 1: Greenwashing
    Sep 27 2024

    Greenwashing - The Great Pretender: A deep dive into how brands use environmental claims to mask unsustainable practices. From Starbucks to Volkswagon, we dive into some of the biggest lies in sustainability marketing and call "bullshit" on those brand campaigns that didn't back up their claims.

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    26 mins