• The Billboard Mastery Podcast

  • By: Frank Rolfe
  • Podcast

The Billboard Mastery Podcast

By: Frank Rolfe
Listen for free

  • Summary

  • Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.
    © 2022 Outdoor Billboard University
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Economics Personal Finance
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Episodes
  • Has The Tide Turned?

    Has The Tide Turned?
    Jan 21 2025

    Billboard revenues are increasing in the U.S., after many years of weak performance due to a number of factors including competing advertising products, Covid, and corporate distractions from marketing to such initiatives as DEI. Now, suddenly, billboard rates of return are increasing. In this Billboard Mastery podcast we're going to explore why the sudden shift has occurred and if it's a fad or a permanent change.
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    10 mins
  • How Honesty Is A Strong Negotiating Tool

    How Honesty Is A Strong Negotiating Tool
    Jan 3 2025

    So the property owner wants too much ground rent. What should you do? How about just telling them the truth? In this Billboard Mastery podcast we’re going to explore one of the most powerful negotiating tools you have at your disposal: telling the truth in the strongest possible fashion.
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    7 mins
  • Tips On How To Set Property Owner Compensation

    Tips On How To Set Property Owner Compensation
    Dec 20 2024

    The standard billboard ground lease involves trading the right to place a sign on the land in exchange for a monetary payment. But how do you decide that that amount should be? In this Billboard Mastery podcast we’re going to explore some techniques that help steer you towards a land rent that is fair for both parties.
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    7 mins

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