Has The Tide Turned?
Jan 21 2025
Length: 10 mins
Podcast

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Has The Tide Turned?

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Summary
Billboard revenues are increasing in the U.S., after many years of weak performance due to a number of factors including competing advertising products, Covid, and corporate distractions from marketing to such initiatives as DEI. Now, suddenly, billboard rates of return are increasing. In this Billboard Mastery podcast we're going to explore why the sudden shift has occurred and if it's a fad or a permanent change.

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