Episodes

  • Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

    Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
    Feb 21 2025
    Full text with links to underlying resources: https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/
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    8 mins
  • Episode 69: How can PR and communicators 'pitch' an LLM?

    Episode 69: How can PR and communicators 'pitch' an LLM?
    Feb 18 2025
    Full text of this post and links to the underlying resources: https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/
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    7 mins
  • Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters

    Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters
    Feb 11 2025
    Full text: https://www.swordandthescript.com/2025/02/relationships-with-journalists/
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    3 mins
  • Episode 67: What Makes Marketing and PR so Hard

    Episode 67: What Makes Marketing and PR so Hard
    Feb 7 2025
    Here's the tech version of this post: https://www.swordandthescript.com/2021/06/marketing-hard/
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    1 min
  • Episode 66: Are LLMs becoming the new front page for public relations?

    Episode 66: Are LLMs becoming the new front page for public relations?
    Feb 3 2025
    Link to the text version: https://www.swordandthescript.com/2025/01/llms-new-front-page/
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    4 mins
  • Episode 65: The foundations of "storytelling" are universal across history and culture

    Episode 65: The foundations of "storytelling" are universal across history and culture
    Jan 31 2025
    Text version with links to the underlying sources: https://www.swordandthescript.com/2023/05/b2b-marketing-storytelling/
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    6 mins
  • Episode 64: Professional development ideas that PR and comms pros can start today

    Episode 64: Professional development ideas that PR and comms pros can start today
    Jan 28 2025
    Full text: https://www.swordandthescript.com/2025/01/professional-development-pr-comms/
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    29 mins
  • Episode 63: Repurposing content does NOT mean regurgitate in Content Marketing

    Episode 63: Repurposing content does NOT mean regurgitate in Content Marketing
    Jan 24 2025
    Full post: https://www.swordandthescript.com/2016/12/repurpose-content-marketing/
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    2 mins