The B2B Marketing and PR podcast

By: Frank Strong
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  • Summary

  • This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
    © 2025 The B2B Marketing and PR podcast
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Economics Leadership Management & Leadership Marketing Marketing & Sales Politics & Government
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Episodes
  • Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

    Episode 70: The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media
    Feb 21 2025
    Full text with links to underlying resources: https://www.swordandthescript.com/2023/01/owned-shared-earned-paid-media/
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    8 mins
  • Episode 69: How can PR and communicators 'pitch' an LLM?

    Episode 69: How can PR and communicators 'pitch' an LLM?
    Feb 18 2025
    Full text of this post and links to the underlying resources: https://www.swordandthescript.com/2025/02/how-can-communicators-pitch-an-llm/
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    7 mins
  • Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters

    Episode 68: The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters
    Feb 11 2025
    Full text: https://www.swordandthescript.com/2025/02/relationships-with-journalists/
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    3 mins

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