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About the Guest(s):

Jessie Liszak is a personal branding expert and the founder of Reveting, a company specializing in helping individuals and executives build their personal brands through live streaming. With a background as a Chief Marketing Officer at a data company, Jessie has harnessed her extensive marketing experience to transition into personal branding, leveraging platforms like LinkedIn and using tools such as Streamyard. Known for her work in helping brands connect with audiences through authentic and engaging content, Jessie continues to lead conversations around the significance of personal branding in today's digital landscape.

Episode Summary:

Check out this episode of Talking Shizzle, where we went live on LinkedIn with host Taylor Wilson whom welcomes branding expert Jessie Liszak to jump into the world of personal branding and its vital role in business growth. Jessie shares insights into how personal brands can complement corporate identities, emphasizing the power of authenticity and live streaming as tools for connection and influence. Together, they explore the foundational elements necessary to develop a powerful personal brand, discussing how executives and entrepreneurs can overcome hesitation and take strategic steps to reveal their genuine selves online.

The conversation also hits on the practical aspects of personal brand building within the B2B space, focusing on channels and strategies that drive engagement and trust. Jessie argues for the importance of focusing on personal values and long-term goals when crafting a personal brand narrative, with platforms like LinkedIn and YouTube highlighted as essential for B2B professionals. The discussion also touches on the potential loss of TikTok and the need for diversification across platforms to maintain reach and influence. Through her expertise, Jessie provides actionable advice for individuals looking to authentically connect with their audience and build a brand that transcends traditional marketing techniques.

Key Takeaways:

• Personal branding is essential for aligning your authentic self with your professional identity, especially in B2B contexts.
• Live streaming is a dynamic and effective way to engage audiences, offering authenticity and building trust in ways that edited content cannot.
• Understanding and defining your personal values and life goals are crucial steps in developing a personal brand.
• Diversifying content across multiple platforms mitigates risks associated with the potential disappearance of any single platform.
• Executives should not only focus on personal branding but also encourage their teams to build their individual brands to represent the company effectively.

Resources:

• Creative Shizzle
• Jessie Lizak on LinkedIn
• Reveting on LinkedIn
• Discover and Grow your Personal Brand with Reveting
• Streamyard: Use this tool for LiveStreams.
• YouTube: Discussed as a significant channel for B2B content and long-form engagement

For more insightful episodes and to stay updated with the latest trends in personal branding and entrepreneurial growth, be sure to listen to the full episode. Subscribe to Talking Shizzle and join us in uncovering transformative business insights with industry leaders and innovators.

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About the Guest(s):

Amit Meredith is the Head of Marketing at GoFundMe and Classy, a GoFundMe company. With experience in leading marketing strategies for impactful platforms, Amit specializes in utilizing social media and digital storytelling to amplify causes and campaigns globally. Amit focuses on leveraging innovative tools and community engagement to empower individuals and businesses during crisis situations and beyond.

Episode Summary:

In this episode of Talking Shizzle - Taylor Wilson has a deep conversation with Amit Meredith, the Head of Marketing for GoFundMe, about the powerful role of social media in crisis management and storytelling. Are you ready to jump on for this ride folks? The two talk about the critical impact of platforms like GoFundMe during natural disasters, Amit shares insightful strategies on leveraging social media to create meaningful change and build community resilience in times of need.

The discussion emphasizes the importance of authentic storytelling, especially for platforms like GoFundMe that are at the forefront of crisis response. Amit provides a deep dive into how GoFundMe utilizes innovative technologies and collaborations with impact creators to amplify voices and drive donations. They discuss how Gen Z is rapidly sharing causes they care about, highlighting emerging trends in the philanthropic space. The episode is a testament to how social media has transformed the landscape of giving and community support.

Key Takeaways:

• Effective Storytelling in Crisis: Emphasize authenticity and clear communication of your story, especially in times of crisis, to engage and move audiences.
• Impact Creators and Social Media: The rise of impact creators is reshaping how causes are shared on social media, making a significant difference without the need for extensive audiences.
• Technology and Innovation: Leveraging AI tools can help individuals and brands tell their stories more effectively across social platforms.
• Community and Brand Engagement: Brands like GoFundMe are pivotal in supporting communities during vulnerable times and facilitate direct support through verified fundraisers.
• Generational Trends in Philanthropy: Gen Z and Millennials are leading the charge in sharing causes on social media, demonstrating the era's shift towards digital-first philanthropy.

Resources:

• Amit Meredith's LinkedIn: Amit Meredith
• GoFundMe: Visit GoFundMe to explore active campaigns and fundraisers.
• Creative Shizzle: Explore more on their website at CreativeShizzle.com.

In this episode, discover how social media, combined with innovative storytelling, is revolutionizing the way we respond to crises and make impactful change. Tune in to the full episode for more insights and stay connected for future episodes of Talking Shizzle.

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About the Guest(s):

Jeanette Russell is a seasoned professional in the nonprofit tech space with over 17 years of experience. Her career started as a grassroots organizer on public land issues, transitioning into nonprofit tech when she joined Democracy in Action in 2007. Jeanette has held various roles in significant organizations, including Blackbaud and Neon One, focusing primarily on product marketing and go-to-market strategies. Her passion lies in providing the best solutions through well-structured GTM processes for companies aiming at social impact.

Episode Summary:

In this episode of Talking Shizzle, our host Taylor Wilson talks about the intricacies of go-to-market strategies with Jeanette Russell, a veteran in product marketing within the nonprofit tech sector. The episode unravels the complex layers of GTM tactics, revealing how companies can effectively target their ideal customer profiles, improve pipeline velocity, and ensure optimal go-to-market processes. Jeanette shares her extensive experience across various companies, offering listeners invaluable strategies focusing on social impact.

The conversation explores the world of GTM, breaking down what it truly means beyond the buzzword. As Jeanette emphasizes, understanding GTM is vital—it's about integrating processes across departments to align on launching a product or driving growth. The episode also sheds light on the significance of sales and marketing alignment, examining why many CMOs face short tenures. Jeanette offers practical insights on identifying and addressing GTM challenges, ensuring businesses can confidently strive toward their revenue goals.

Key Takeaways:

• Understand GTM Processes: Learn how go-to-market strategies involve cross-departmental collaboration in identifying target markets, launching products, and achieving sales goals.
• Navigate GTM Buzz: Gain clarity on what go-to-market truly entails, debunking misconceptions and recognizing it as an iterative, multidisciplinary function.
• Enhance Sales-Marketing Alignment: Explore how GTM processes aid in aligning sales and marketing teams to effectively target ideal customer profiles (ICP) and eliminate internal friction.
• Avoid Common Pitfalls: Discover typical GTM challenges such as misdefining ICPs and the impact of heavy discounting, and learn strategies to prevent these issues.
• Focus on Business Maturity: Delve into different GTM tactics suitable for various organizational maturity stages and understand how to leverage them to drive business growth.

Resources:

• Jeanette Russell on LinkedIn.
• J Net Marketing Website: Jnetmarketing.com
• Creative Shizzle: Creativeshizzle.com

For more comprehensive insights and to delve into the full conversation, listen to this enlightening episode of Talking Shizzle. Stay updated with the latest strategies and thought leadership by subscribing and exploring more episodes where industry experts bring you innovative business growth shizzle.

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About the Guest(s):

Josh Hirsch is renowned in the marketing world as "The AI Dude," specializing in leveraging artificial intelligence for enhanced digital communication and marketing strategies. With a rich history of pioneering new technologies, Josh is recognized for his innovative approaches to AI, having started his journey into generative AI art several years ago. He has been a beta user of ChatGPT since its inception and is a sought-after speaker on how AI can revolutionize social media and marketing communications. Through his podcast and various platforms, Josh continues to educate audiences on the practical applications of AI, always keeping an eye on new advancements and their strategic implications.

Episode Summary:

Tune in for this Ring In The New Year episode of the Talking Shizzle podcast, our host Taylor Wilson, founder of Creative Shizzle, chats with AI expert Josh Hirsch, also known as "The AI Dude." The lively discussion revolves around the pervasive influence of artificial intelligence on marketing and communications. Taylor and Josh talk about the fast-evolving landscape of AI tools, discussing how platforms like ChatGPT have become essential for marketers aiming to enhance creativity and efficiency. They share their personal experiences with AI, including tips on using AI for content generation, strategic planning, and overcoming everyday challenges in marketing for businesses and brands.

Josh offers a comprehensive insight into the advanced capabilities of AI, particularly focusing on sentiment analysis, personalized marketing strategies, and the integration of AI in various digital platforms. He illustrates practical usage scenarios, such as generating tailored social media plans based on historical data and KPIs. The episode highlights the potential and challenges of AI in transforming business operations, encouraging listeners to view AI as a tool for innovation and efficiency. By embracing AI, marketers can unlock new opportunities to optimize their strategies and better serve their audiences.

Key Takeaways:

• AI can be a powerful tool for generating content and strategizing digital communications efficiently.
• Sentiment analysis through AI helps understand customer feedback and improve marketing strategies.
• Personalized marketing is achievable with custom GPTs, providing unique insights and content aligned with brand voice.
• Staying ahead in digital marketing requires embracing AI to explore new possibilities and remain competitive.
• AI-powered search engines, like the new ChatGPT search, offer more conversational and intuitive information retrieval.

Resources:

• Creative Shizzle
• Josh Hirsch on LinkedIn
• The AI Dude Podcast

Listen to this episode on the transformative potential of AI in marketing. Stay tuned to the Talking Shizzle podcast for more incredible insights and expert discussions on growing your business and mastering the future of marketing.

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Samuel Hall is the dynamic co-founder of Mixed Reality and the driving force behind ABM Answered, where he intersects experiential marketing strategies with account-based marketing (ABM). His innovative journey into B2B marketing began with the creation of mind control beer-pouring robots alongside co-founder Eddie, marking a creative leap into the tech and marketing industries. Samuel’s diverse endeavors span video game development and experiential marketing, having worked with industry giants like Meta and Automation Anywhere to generate significant pipeline growth.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Wilson explores into the innovative realms of experiential and account-based marketing with Samuel Hall. Connecting after a serendipitous meeting at a B2B marketing conference, Taylor and Sam have a vibrant conversation exploring the powerful connections between marketing creativity and business results.

Sam shares his fascinating journey from creating mind control beer-pouring robots to launching ABM Answered, an incubator dedicated to marketing innovation. He elaborates on the transformative impact of account-based marketing (ABM), emphasizing its potential to forge more personalized, impactful connections with target accounts. Throughout the episode, Samuel unpacks the benefits of integrating experiential marketing with ABM, showcasing how dynamic, sensory-driven campaigns can elevate brand engagement and drive significant ROI. The discussion is rich with insights into strategic alignment across marketing and sales, operational planning, and leveraging unique marketing experiences to achieve business success.

Key Takeaways:

• Experiential marketing involves creating multisensory, engaging brand activations that resonate emotionally with audiences, enhancing brand recall and engagement.
• Account-Based Marketing (ABM) narrows focus to target high-value accounts, aligning marketing and sales efforts for optimized conversion and loyalty.
• Strategic alignment between marketing and sales is crucial for ABM success, ensuring teams work cohesively towards common business objectives.
• Measuring ABM's impact involves analyzing pipeline and revenue, examining account engagement, and assessing sales' utilization of marketing content.
• Innovative experiential campaigns, linked to ABM strategies, can effectively integrate branding and sales messaging, providing memorable experiences that capitalize on competitive engagement.

Resources:

• Samuel Hall on LinkedIn: https://www.linkedin.com/in/samueljameshall/
• Creative Shizzle - Website
• ABM Answered - https://www.abmanswered.com/
• Sam Hall's Website - https://samueljameshall.carrd.co/

Listen to the full episode for an enriched understanding of how experiential marketing and ABM can transform your business strategy. Stay tuned for more episodes of Talking Shizzle, where we unravel the secrets of impactful marketing with unique and inspiring guests.

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About the Guest:

Moshe Hecht is a seasoned entrepreneur and philanthropic innovator, serving as the CEO and founder of Hatch. With a profound history of over a decade in servicing nonprofits, Moshe co-founded Charidy.com, a leading crowdfunding platform for nonprofits, which successfully raised over $3 billion for more than 8,000 organizations worldwide. At Hatch, Moshe focuses on leveraging data intelligence to enhance donor relations for mid-sized nonprofits by providing a comprehensive view through complete human profiles, powered by innovative technology solutions.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Shanklin talks with Moshe Hecht, an innovator in philanthropic technology, about how his platform Hatch is revolutionizing the way nonprofits engage with their donors through data intelligence. Moshe discusses his journey from Charidy.com to founding Hatch, exploring how data-driven insights are transforming the landscape of nonprofit fundraising and donor relationship management. Prepare for a look into the future of philanthropy, enriched with compelling insights and practical applications of data intelligence in the nonprofit sector.

Throughout the episode, Moshe introduces the concept of 'complete human profile,' emphasizing how Hatch collects over 80 data points to paint a holistic picture of donors. He elaborates on how understanding what makes donors tick, click, and give can lead to more meaningful and successful engagements. The discussion explores the innovative feature of Hatch Live, a real-time feed that keeps nonprofits connected to their community by tracking news, social activity, and events relevant to their audience. Moshe touches on the use of generative AI to enhance communications and shares his excitement about the recently launched Quick Search tool, offering insights into future developments in nonprofit technology.

Key Takeaways:

• Complete Human Profile: Hatch provides a comprehensive view of donors through 80+ public data points, enabling nonprofits to understand donors holistically.
• Real-Time Engagement: Hatch Live offers a real-time feed of community activities, allowing nonprofits to engage meaningfully with their audience.
• Innovative Use of AI: Generative AI is harnessed by Hatch to improve personalized communications, enhancing the efficacy of donor interactions.
• Data-Driven Segmentation: Nonprofits can leverage data intelligence for targeted segmentation, improving campaign success and donor engagement.
• New Quick Search Feature: Hatch's Quick Search provides nonprofits with instant access to detailed profiles of individuals, opening new opportunities for engagement.

Resources:

• Creative Shizzle: creativeshizzle.com
• Hatch: Explore the products and features at hatch AI QS
• Charidy.com: Former company co-founded by Moshe Hecht

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About the Guest(s):

Peter Genuardi is a seasoned entrepreneur and leader in the tech space, renowned for his contributions to social good initiatives and direct-response fundraising. As the founder of See the Stars, Peter brings advanced technology solutions to organizations aiming to drive social impact and compassionate service delivery. His previous roles at Convio and Strengthen Members underscored his commitment to melding technology with nonprofit objectives to enhance fundraising and advocacy efforts. Peter's efforts are now channeled into creating innovative lead generation strategies that focus on delivering social services to underserved communities.

Episode Summary:

In this enlightening episode of Talking Shizzle, host Taylor Shanklin talks with Peter Genuardi, a pioneering entrepreneur in the field of technology-enabled social impact. The duo catch up after reconnecting at a conference and jump into topics close to Peter's expertise: compassionate work environments, leveraging technology to drive social change, and fostering more compassionate teams.

Peter shares his captivating journey from software and fundraising to founding See the Stars, an organization that marries technology and compassion. The episode focuses on how using commercial tools can help connect vulnerable populations with essential social services, marking a pivot from fundraising to a more direct engagement approach. The conversation highlights how success metrics in this realm extend beyond traditional monetary outcomes, instead focusing on personal growth in the lives of individuals served. Peter emphasizes human-centered outcomes as a measure of success, which he believes bring added depth to typical numeric benchmarks.

The dialogue naturally shifts to a broader discussion on cultivating a compassionate work environment. Peter shares leadership insights, honed through years of experience, regarding the Clifton StrengthsFinder assessment and how he's employed it to build high-performing teams. He stresses the importance of recognizing employees' strengths and providing the necessary support structures, even in resource-constrained settings. Ultimately, this episode is a rich, explorative dive into the profound ways empathy and compassion can transform not only workplaces but also the wider world through thoughtful implementation of technology.

Key Takeaways:

• Compassionate Technology: Peter's company, See the Stars, uses advanced tech tools to drive impactful social service programs, moving beyond traditional fundraising.
• Human-Centric Metrics: Success is defined by the positive changes in individuals' lives, challenging the conventional emphasis on monetary outcomes.
• Strength-Based Leadership: Building high-performing and motivated teams by focusing on employees' strengths through tools like the Clifton StrengthsFinder.
• Email Deliverability Focus: Issues in email deliverability could be impacting digital marketing outcomes, and Peter’s Fastest Planet focuses solely on improving these metrics.
• Emphasis on Real-life Reconnection: Personal interactions, even brief ones like conferences, are markedly valuable for both personal and professional reconnection and growth.

Resources:

Creative Shizzle: https://www.creativeshizzle.com/
Peter's LinkedIn: https://www.linkedin.com/in/petergenuardi/
Website: https://againseethestars.com/

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About the Guest(s):

Ross Simmonds is a renowned content marketing expert, entrepreneur, and the founder of Foundation Marketing, a content marketing agency specializing in B2B brands. Ross has a rich history in digital marketing, beginning with his first blog in high school and evolving into innovative content strategies for top-tier clients. Apart from his professional endeavors, he is also a devoted dad (Woot Woot -- Go Dad!) and a passionate enthusiast of board games. He has notably transformed early entrepreneurial ventures into a successful marketing career, marked by his belief in the power of impactful storytelling and content distribution.

Episode Summary:

In this engaging episode of Talking Shizzle, host Taylor Wilson is joined by Ross Simmonds, an expert in content marketing, and Creative Shizzle Happiness Manager, Will Novelli. The conversation is a really informative one and the group talks about the innovative strategies for content repurposing and distribution, with Ross sharing his insights on leveraging the Internet to reach vast audiences. We then explore his journey from a fantasy sports blogger to a sought-after content strategist, detailing how storytelling and content longevity fuel business growth. This episode is a goldmine for entrepreneurs and marketers eager to harness the power of well-distributed content.

As the discussion progresses, Taylor and Ross tackle pivotal topics like channel-specific content distribution, the importance of storytelling, and untapped platforms like Reddit for B2B marketing. Ross highlights his methodology for channel and content market fit and emphasizes the critical role of understanding audience preferences to achieve effective content marketing. He puts a fresh perspective on the conventional approach to content, encouraging marketers to embrace a limitless mindset of distribution and overcome the fear of audience judgment.

Key Takeaways:

• Harnessing Content Longevity: Ross believes in the timelessness of good content and storytelling, suggesting marketers should continually redistribute valuable content across platforms.
• Channel User Fit: Identify platforms where your audience engages and tailor your content to that medium rather than using a one-size-fits-all approach.
• Reddit for B2B Success: With Reddit's growing presence in search engine results, there's an opportunity for B2B brands to leverage this untapped platform for audience engagement.
• Embrace the 4 E's of Content: Every piece of content should aim to educate, engage, entertain, or empower the audience to truly be effective.
• Overcoming Fear: A primary barrier to content distribution is the fear of judgment. Marketers need to overcome this to effectively reach and engage with broader audiences.

Resources:

• Ross Simmonds' Website: rosssimmonds.com
• Foundation: foundationinc.co
• LinkedIn: https://www.linkedin.com/in/rosssimmonds/
• Creative Shizzle Website: creativeshizle.com

This insightful conversation with Ross Simmonds provides valuable strategies for content marketers and entrepreneurs. Tune in to the full episode to explore!