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About the Guest(s):

Jessie Liszak is a personal branding expert and the founder of Reveting, a company specializing in helping individuals and executives build their personal brands through live streaming. With a background as a Chief Marketing Officer at a data company, Jessie has harnessed her extensive marketing experience to transition into personal branding, leveraging platforms like LinkedIn and using tools such as Streamyard. Known for her work in helping brands connect with audiences through authentic and engaging content, Jessie continues to lead conversations around the significance of personal branding in today's digital landscape.

Episode Summary:

Check out this episode of Talking Shizzle, where we went live on LinkedIn with host Taylor Wilson whom welcomes branding expert Jessie Liszak to jump into the world of personal branding and its vital role in business growth. Jessie shares insights into how personal brands can complement corporate identities, emphasizing the power of authenticity and live streaming as tools for connection and influence. Together, they explore the foundational elements necessary to develop a powerful personal brand, discussing how executives and entrepreneurs can overcome hesitation and take strategic steps to reveal their genuine selves online.

The conversation also hits on the practical aspects of personal brand building within the B2B space, focusing on channels and strategies that drive engagement and trust. Jessie argues for the importance of focusing on personal values and long-term goals when crafting a personal brand narrative, with platforms like LinkedIn and YouTube highlighted as essential for B2B professionals. The discussion also touches on the potential loss of TikTok and the need for diversification across platforms to maintain reach and influence. Through her expertise, Jessie provides actionable advice for individuals looking to authentically connect with their audience and build a brand that transcends traditional marketing techniques.

Key Takeaways:

• Personal branding is essential for aligning your authentic self with your professional identity, especially in B2B contexts.
• Live streaming is a dynamic and effective way to engage audiences, offering authenticity and building trust in ways that edited content cannot.
• Understanding and defining your personal values and life goals are crucial steps in developing a personal brand.
• Diversifying content across multiple platforms mitigates risks associated with the potential disappearance of any single platform.
• Executives should not only focus on personal branding but also encourage their teams to build their individual brands to represent the company effectively.

Resources:

• Creative Shizzle
• Jessie Lizak on LinkedIn
• Reveting on LinkedIn
• Discover and Grow your Personal Brand with Reveting
• Streamyard: Use this tool for LiveStreams.
• YouTube: Discussed as a significant channel for B2B content and long-form engagement

For more insightful episodes and to stay updated with the latest trends in personal branding and entrepreneurial growth, be sure to listen to the full episode. Subscribe to Talking Shizzle and join us in uncovering transformative business insights with industry leaders and innovators.

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About the Guest(s):

Amit Meredith is the Head of Marketing at GoFundMe and Classy, a GoFundMe company. With experience in leading marketing strategies for impactful platforms, Amit specializes in utilizing social media and digital storytelling to amplify causes and campaigns globally. Amit focuses on leveraging innovative tools and community engagement to empower individuals and businesses during crisis situations and beyond.

Episode Summary:

In this episode of Talking Shizzle - Taylor Wilson has a deep conversation with Amit Meredith, the Head of Marketing for GoFundMe, about the powerful role of social media in crisis management and storytelling. Are you ready to jump on for this ride folks? The two talk about the critical impact of platforms like GoFundMe during natural disasters, Amit shares insightful strategies on leveraging social media to create meaningful change and build community resilience in times of need.

The discussion emphasizes the importance of authentic storytelling, especially for platforms like GoFundMe that are at the forefront of crisis response. Amit provides a deep dive into how GoFundMe utilizes innovative technologies and collaborations with impact creators to amplify voices and drive donations. They discuss how Gen Z is rapidly sharing causes they care about, highlighting emerging trends in the philanthropic space. The episode is a testament to how social media has transformed the landscape of giving and community support.

Key Takeaways:

• Effective Storytelling in Crisis: Emphasize authenticity and clear communication of your story, especially in times of crisis, to engage and move audiences.
• Impact Creators and Social Media: The rise of impact creators is reshaping how causes are shared on social media, making a significant difference without the need for extensive audiences.
• Technology and Innovation: Leveraging AI tools can help individuals and brands tell their stories more effectively across social platforms.
• Community and Brand Engagement: Brands like GoFundMe are pivotal in supporting communities during vulnerable times and facilitate direct support through verified fundraisers.
• Generational Trends in Philanthropy: Gen Z and Millennials are leading the charge in sharing causes on social media, demonstrating the era's shift towards digital-first philanthropy.

Resources:

• Amit Meredith's LinkedIn: Amit Meredith
• GoFundMe: Visit GoFundMe to explore active campaigns and fundraisers.
• Creative Shizzle: Explore more on their website at CreativeShizzle.com.

In this episode, discover how social media, combined with innovative storytelling, is revolutionizing the way we respond to crises and make impactful change. Tune in to the full episode for more insights and stay connected for future episodes of Talking Shizzle.

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About the Guest(s):

Jeanette Russell is a seasoned professional in the nonprofit tech space with over 17 years of experience. Her career started as a grassroots organizer on public land issues, transitioning into nonprofit tech when she joined Democracy in Action in 2007. Jeanette has held various roles in significant organizations, including Blackbaud and Neon One, focusing primarily on product marketing and go-to-market strategies. Her passion lies in providing the best solutions through well-structured GTM processes for companies aiming at social impact.

Episode Summary:

In this episode of Talking Shizzle, our host Taylor Wilson talks about the intricacies of go-to-market strategies with Jeanette Russell, a veteran in product marketing within the nonprofit tech sector. The episode unravels the complex layers of GTM tactics, revealing how companies can effectively target their ideal customer profiles, improve pipeline velocity, and ensure optimal go-to-market processes. Jeanette shares her extensive experience across various companies, offering listeners invaluable strategies focusing on social impact.

The conversation explores the world of GTM, breaking down what it truly means beyond the buzzword. As Jeanette emphasizes, understanding GTM is vital—it's about integrating processes across departments to align on launching a product or driving growth. The episode also sheds light on the significance of sales and marketing alignment, examining why many CMOs face short tenures. Jeanette offers practical insights on identifying and addressing GTM challenges, ensuring businesses can confidently strive toward their revenue goals.

Key Takeaways:

• Understand GTM Processes: Learn how go-to-market strategies involve cross-departmental collaboration in identifying target markets, launching products, and achieving sales goals.
• Navigate GTM Buzz: Gain clarity on what go-to-market truly entails, debunking misconceptions and recognizing it as an iterative, multidisciplinary function.
• Enhance Sales-Marketing Alignment: Explore how GTM processes aid in aligning sales and marketing teams to effectively target ideal customer profiles (ICP) and eliminate internal friction.
• Avoid Common Pitfalls: Discover typical GTM challenges such as misdefining ICPs and the impact of heavy discounting, and learn strategies to prevent these issues.
• Focus on Business Maturity: Delve into different GTM tactics suitable for various organizational maturity stages and understand how to leverage them to drive business growth.

Resources:

• Jeanette Russell on LinkedIn.
• J Net Marketing Website: Jnetmarketing.com
• Creative Shizzle: Creativeshizzle.com

For more comprehensive insights and to delve into the full conversation, listen to this enlightening episode of Talking Shizzle. Stay updated with the latest strategies and thought leadership by subscribing and exploring more episodes where industry experts bring you innovative business growth shizzle.