0 to $1M ARR with... case studies? 🤔

Pretty weird right?!

Our latest guest, Rob Snyder, brought up an interesting topic:

The best tactic for early-stage founders isn't fancy demos

…or hiring more SDRs.

It's just a case study 🤯

Rob's seen this work for around 50 companies that bagged their first 10 customers.

He simply says -

"I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different."

Why does this work?

1. It's low stress (no pushy sales tactics)

2. The case study gives away immediate proof

3. It helps you find your "hell yes" customers

The best part? You can implement this in AN HOUR. 🕐

Curious about the exact structure?

The full episode is waiting for you!

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60% message-to-meeting rate on LinkedIn DMs? 🤯
Well, here's what Chris Walker's NOT doing:

❌ Finding the "perfect" sender (with fancy credentials)
❌ Crafting random offers (Amazon vouchers anyone?)
❌ Complex outreach sequences (to be forgotten)

Instead, he's playing the long game:

✅ Deeply understanding his customers
✅ Building a great product with real value
✅ Investing time posting on social media
✅ Becoming a thought leader
✅ AND THEN reaching out with a solid purpose

Building a strong foundation
BEFORE sending even a single DM is what he did right.

No fancy tools.

No big budget.

Just pure value and conviction. 💪

Even now, Chris only reaches out when he's 100% sure he can deliver 10x ROI.

That's the magic you just can't get with formulas & templates.

Want to implement this yourself?
Don’t miss this episode

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18 leads in 1 quarter vs 1-2 leads before?

Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client.

Here's what he knew:

• Client: Healthcare space, huge deal sizes

• Challenge: Small budget, but each lead is 💰💰💰

• New strategy: LinkedIn thought leadership ads

The results? Mind-blowing.

These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost!

These results weren't instant of course.

Initial weeks saw ZERO leads,

but it started picking up and then BOOM!

So, why did it work?

Because people engage with other people and not companies.

It's all about that personal, relatable feel.

The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. 📈

Want to know more about this strategy? Check out our latest episode!

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