0 to $1M ARR with... case studies? 🤔

Pretty weird right?!

Our latest guest, Rob Snyder, brought up an interesting topic:

The best tactic for early-stage founders isn't fancy demos

…or hiring more SDRs.

It's just a case study 🤯

Rob's seen this work for around 50 companies that bagged their first 10 customers.

He simply says -

"I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different."

Why does this work?

1. It's low stress (no pushy sales tactics)

2. The case study gives away immediate proof

3. It helps you find your "hell yes" customers

The best part? You can implement this in AN HOUR. 🕐

Curious about the exact structure?

The full episode is waiting for you!

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60% message-to-meeting rate on LinkedIn DMs? 🤯
Well, here's what Chris Walker's NOT doing:

❌ Finding the "perfect" sender (with fancy credentials)
❌ Crafting random offers (Amazon vouchers anyone?)
❌ Complex outreach sequences (to be forgotten)

Instead, he's playing the long game:

✅ Deeply understanding his customers
✅ Building a great product with real value
✅ Investing time posting on social media
✅ Becoming a thought leader
✅ AND THEN reaching out with a solid purpose

Building a strong foundation
BEFORE sending even a single DM is what he did right.

No fancy tools.

No big budget.

Just pure value and conviction. 💪

Even now, Chris only reaches out when he's 100% sure he can deliver 10x ROI.

That's the magic you just can't get with formulas & templates.

Want to implement this yourself?
Don’t miss this episode

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18 leads in 1 quarter vs 1-2 leads before?

Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client.

Here's what he knew:

• Client: Healthcare space, huge deal sizes

• Challenge: Small budget, but each lead is 💰💰💰

• New strategy: LinkedIn thought leadership ads

The results? Mind-blowing.

These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost!

These results weren't instant of course.

Initial weeks saw ZERO leads,

but it started picking up and then BOOM!

So, why did it work?

Because people engage with other people and not companies.

It's all about that personal, relatable feel.

The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. 📈

Want to know more about this strategy? Check out our latest episode!

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Retargeting: everyone knows it.

But does anyone really know it?

We’re talking about stuff that most people just skip over.

And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!)

But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results.

We discuss everything from building the right audiences to creating the right content.

Ready to find out our not-so-well-hidden secrets?

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30+ reviews + 2 weeks of sales calls scheduled through 1 LinkedIn post.

Well, AJ Wilcox wrote a post on LinkedIn. The offer was simple- to audit ads. But every agency offers a free audit.

So…..he did something different. Instead of calling it a free audit, he attached a cost to it.

The cost? Leave a review for them.

It worked so well that he plans to run it as #ads. And there, you have it:

1. An evergreen funnel

2. Incoming reviews

3. Sales calls booked without any outreach
   

It took him 3 weeks of prep + 1 busy week of replying to those leads. Plus, the bandwidth of the Sales Head and a marketing consultant to build out the lead magnet and the funnel.

Want to get more reviews for your service/product? Listen to him talk.

If you have a good offer, I bet you can implement his strategy.

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Every founder says, “Let’s do what Adam does”.

But what does he do?

He runs 2 SaaS companies:

Retention.com at 22 million ARR

RB2B at 1.35 million ARR

He implemented a freemium strategy and bootstrapped RB2B to 1.35 million ARR within 17 weeks of launch.

The freemium strategy = RB2B is 100% free forever for some users.

In the beginning, this cost him.

He got 3000 users in a couple of weeks.

How many of them were paying customers?

Just 15.

What did he do to recover?

Did this strategy work?

How does he even make money if his product is free forever?

How sustainable is this pricing model?

He answers these and more in our latest TL;DR episode.

He’s THE most requested guest!

If you’re into SaaS, don’t miss this.

It’s not every day you hear a SaaS leader talk about their 💲strategy.

Btw, did you know what company inspired him to follow a freemium strategy?

Hint: It’s an email automation platform

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95 leads from 15-20 BoFu articles? No one….except @Lashay Lewis.

What did @Lashay do differently differently?

1. Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS.

2. Didn’t stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this)
   

She pulled it with 0$. And no new tool. (Just used @Ahrefs for keyword research)

How many people did it take? 2 - just her and another content marketer.

Feels too unrealistic? Good, watch the podcast and know her exact process.

This episode is for those who think:

1. SEO is dead

2. Content marketing is dead

3. Marketing is dead (and can’t get good leads)

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The most common question founders/marketers ask me: “How to get G2 reviews?”

I didn’t have the right answer until this episode with @Nick Bennett.

Co-founder of @TACK and @ClubPF He drove 83 #G2 reviews in 3 days at 0 cost!

Here’s how:

1. He made a list of users who filled out an MPS survey in the last 90 days.

   (He emailed 310 folks.

   I did the math: He got a frickkin 24% conversion rate 🤯)

2. He shot them an email. Of course, no mass emails or AI-generated ones. (The message was very simple and playful.)

   
   

Yep, that’s it. He waited for people to send him a screenshot of proof. And so many did!

This seems too easy to be true. The key here isn’t in the steps but in the nuances.

For example, what’s the message you need to send? Can you offer something in return? Should you only target users who rated you highly in the MPS survey?

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