️ Shelley shares a few spicy takes in her discussion with Rowena about the classic business book, Start with Why by Simon Sinek.

Rowena is in the interviewer’s chair this time and Shelley’s mission is to fast-forward you to the best parts of Start with Why, while calling out a few other parts that left her frowning.

It’s a pivotal book, but it’s also a bit dated and limited in its examples, so Shelley and Rowena extend the conversation, taking some of the big ideas in the book and talking about how you could apply them in your own business, career, or your personal life.

Join Shelley and Rowena as they start with why (without the overwhelm!).

03:12 Overview of Start with Why

06:22 Why start with Why?

09:28 How to apply the Golden Circle in your small business

13:57 When "finding your why" feels overwhelming

20:39 Why people and how people…?

25:32 Would a company's Why change over time?

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• Start With Why by Simon Sinek
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