In this episode, as Rowena and Shelley gear up for season four, they revisit a fan favourite and one of their most referenced books and episodes: Gretchen Rubin's The Four Tendencies.

This book has been a game changer for both of them—in the way they run their businesses, understand themselves, and even interpret the books and ideas discussed on this podcast!

Are you like Rowena, self-directed and on top of deadlines but uneasy with changes? Or are you more like Shelley, spontaneous and bold but struggle with schedules and rules?

According to Gretchen Rubin, these behaviours occur as a result of our tendencies — whether you’re an Upholder, Obliger, Questioner, or Rebel.

In this episode, Rowena and Shelley revisit their first discussion of the book, covering its key themes and providing an overview. But that's not all—in addition to this episode, there are three more in the archive, delving deeper into The Four Tendencies. Be sure to check out episodes 2, 3, and 4 to hear all the insights!

If you love The Four Tendencies or if you're curious to learn more, stick around as they revisit the magic of Gretchen Rubin's groundbreaking work and episode one of the podcast.

• Two Booked Up Episode 1 - The Four Tendencies by Gretchen Rubin
• Two Booked Up Episode 2 - Personal Life and The Four Tendencies
• Two Booked Up Episode 3 - Running Your Own Business Using The Four Tendencies
• Two Booked Up Episode 4 - Take Yourself on a Date

• The Four Tendencies by Gretchen Rubin

Other Links Mentioned

• Do the quiz at: quiz.gretchenrubin.com

Find us online at twobookedup.com and keep in touch with Two Booked Up via email by signing up for the Two Booked Up Bookclub and receive your FREE ‘Read More in ‘24’ Book checklist.

Connect with Rowena @rowenamabbott

️ Shelley shares a few spicy takes in her discussion with Rowena about the classic business book, Start with Why by Simon Sinek.

Rowena is in the interviewer’s chair this time and Shelley’s mission is to fast-forward you to the best parts of Start with Why, while calling out a few other parts that left her frowning.

It’s a pivotal book, but it’s also a bit dated and limited in its examples, so Shelley and Rowena extend the conversation, taking some of the big ideas in the book and talking about how you could apply them in your own business, career, or your personal life.

Join Shelley and Rowena as they start with why (without the overwhelm!).

03:12 Overview of Start with Why

06:22 Why start with Why?

09:28 How to apply the Golden Circle in your small business

13:57 When "finding your why" feels overwhelming

20:39 Why people and how people…?

25:32 Would a company's Why change over time?

• Two Booked Up Episode 6: The Lazy Genius Way by Kendra Adachi
• Two Booked Up Episode 7: How we are Lazy Geniusing our lives and how you can too
• Two Booked Up Episode 8: Our best tips to “Lazy Genius” your business
• Two Booked Up Episode 9: Naming What Matters
• Two Booked Up Episode 45: Can Good Feelings = Good Productivity?
• Two Booked Up Episode 47: Interview with Mel Daniels, author of The Power of Content.

• Start With Why by Simon Sinek
• Feel Good Productivity by Ali Abdaal

In this special episode, Rowena and Shelley interview Mel Daniels, author of The Power of Content.

This is a fantastic episode for business owners who may be feeling a bit stuck with content creation and marketing. Mel has a refreshing new take on content that will help you tap into your content superpowers rather than getting overwhelmed trying to follow a bunch of made-up formulas.

Not a business owner? No worries—this episode is for everyone. Mel’s message resonates across all aspects of life, encouraging you to infuse more of your unique self into your reading, hobbies, career, family, or any project you undertake.

Join Rowena and Shelley as they chat with Mel about her new book, the behind-the-scenes of her writing process and the inside scoop on her launch and marketing strategies.

Connect with Mel Daniels

• LinkedIn
• Instagram
• Facebook
• Facebook Group: The Content Project
• Website

• The Power of Content: A simple framework to achieve content clarity and confidence by Mel Daniels

• What Great Storytellers Know: Seven Skills to Become Your Most Influential and Inspiring Self by Bernadette Jiwa.
• Avoiding The Friend Zone by Rowena Mabbott

Other Links Mentioned

• Free VIA Strengths Survey

Find us online at twobookedup.com and keep in touch with Two Booked Up via email by