• Sports Luxury

  • Nov 2 2024
  • Length: 9 mins
  • Podcast

Sports Luxury

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  • Summary

  • The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

    This episode discusses the evolution of sports sponsorship, highlighting the growing presence of luxury brands in this market and the historical waves of sponsorship, starting with American consumer goods brands and moving to Japanese, Korean, Russian, and Chinese companies, followed by the rise of technology and cryptocurrency sponsors.
    Today, luxury brands like Louis Vuitton, Gucci, and Zegna are becoming major players in sports sponsorships, creating new categories such as trophy bags and athlete endorsements. This shift is expected to continue as luxury brands seek new avenues for marketing their products to affluent consumers, who are increasingly interested in sports and athletic lifestyles.

    The source article for this episode can be found here: https://sportbyfort.com/blog/f/sports-luxury
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