The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode discusses the evolution of sports sponsorship, highlighting the growing presence of luxury brands in this market and the historical waves of sponsorship, starting with American consumer goods brands and moving to Japanese, Korean, Russian, and Chinese companies, followed by the rise of technology and cryptocurrency sponsors.
Today, luxury brands like Louis Vuitton, Gucci, and Zegna are becoming major players in sports sponsorships, creating new categories such as trophy bags and athlete endorsements. This shift is expected to continue as luxury brands seek new avenues for marketing their products to affluent consumers, who are increasingly interested in sports and athletic lifestyles.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/sports-luxury

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode focuses on the heavy reliance of football clubs on sports betting sponsorships.
The industry's influence is ubiquitous, with betting companies sponsoring teams at all levels and even buying naming rights. This dependence creates a significant financial risk for clubs, especially as the industry is highly vulnerable to legislative changes.
Not to mention the negative social impact of increased gambling, particularly among young people, due to the rise in advertising and sponsorships.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/i-bet-we%E2%80%99re-in-trouble

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode discusses the International Olympic Committee's (IOC) decision to create e-sports Olympic Games, with the first three editions set to take place in Riyadh, Saudi Arabia, starting in 2025.
It highlights Saudi Arabia's extensive investment in e-sports, including acquiring game developers and establishing a "National Strategy for Games and Electronic Sports". It argues that the IOC's decision is strategically motivated by Saudi Arabia's growing global sports influence and desire to expand its footprint within the Olympic movement.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/olympic-gaming