Episodes

  • Breaking into Space: Non-Space Businesses Entering the Space Industry

    Breaking into Space: Non-Space Businesses Entering the Space Industry
    Oct 3 2024
    Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing. In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry. CHAPTERS: 01:13 Meet Beth Dean-Pope 06:30 Opus Solaris 08:18 Point of transition in space 08:47 Building benefits for the sciences with commercialization of space 10:34 You can’t change the world if no one knows you exist 11:27 Storytellers of Apollo 12:16 Edison Moment 13:58 Bringing non-space companies into space 17:11 Subscribe to the Space Marketing Podcast 17:48 The high net worth 18:48 Inspiration 4 and Polaris Dawn 21:31 What are the barriers for the non-traditional companies as they go into the space industry? 23:48 Non-space brands doing science in space 24:34 Companies big and small can do space projects and workforce development 25:39 Changing life on Earth and Agritech 26:53 Target and cotton 27:21 Comes back to storytelling 28:16 Providing marketing 31:23 Marketing to the public 33:32 Ultimate product placement and corporate involvement 36:25 The future of space 36:39 Orbital data centers 38:43 Multiple space stations for science and space tourism 39:39 Space debris 41:29 Spaceship Earth 44:59 Final thoughts Links: https://opussolaris.com/ Contact Beth on LinkedIn Space for Kentucky - https://spaceforkentucky.com/ Loretta Whiteside - The New Right Stuff ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
  • Communicating the Value of Space with guest Katie Gibas with Moog

    Communicating the Value of Space with guest Katie Gibas with Moog
    Sep 26 2024
    Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates. Chapters: 01:07 Communicating the value space 02:20 Meet Katie Gibas 06:33 About Moog 08:29 Anti-space messaging 10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews 14:41 Getting over self-consciousness 16:11 Telling the story 18:22 Pool noodle rockets 19:46 Space is for everyone 20:17 Ad 22:38 Different perspectives 24:26 Get feedback 25:33 Video series “The faces of Artemis at Moog” 28:24 Current video project about avionics 28:59 Reaching the people outside the space industry bubble 30:30 Unique and powerful networks and audiences 31:35 Telling the company’s story with hands-on activities 32:49 Challenges working in the space industry - can’t talk about it 38:14 Volunteering builds powerful employees and powerful outreach strategies 43:04 Volunteers makes the company human 43:58 Future of space 45:07 Challenge - Tell us a story Links: https://spacemarketingpodcast.com/ https://www.moog.com/ https://www.youtube.com/mooginc ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 mins
  • Creating a sustainable space - Guest Krystal Azelton

    Creating a sustainable space - Guest Krystal Azelton
    Sep 12 2024
    Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives. Krystal Azelton Secure World Foundation https://swfound.org/ Chapters: 01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation 02:30 Krystal’s journey to space 07:38 Becoming the megaphone for a cause 10:48 The message of value about space and the connection to the environment 14:46 Importance of communication and our audience 15:47 Importance of messaging for the future of space and its space sustainability 16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce 20:02 Workforce - appealing to this generation who want to make an impact in the world 22:19 Inspiring our children - space relates to many industries 24:58 Space need everyone from accountants to marketing to scientists 27:03 Marketing is multifaceted 27:43 Space sustainability 33:15 Taking action 35:36 Outside of the bubble 37:59 Creating a healthy space industry 42:23 Final thoughts and a challenge ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 mins
  • From startup to stardom - Marketing to space

    From startup to stardom - Marketing to space
    Aug 29 2024
    I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement. Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground. CHAPTERS 01:08 Introducing Aphrodite Brimsmead from Duro 02:45 About Duro 04:10 From engineering to marketing 05:14 Customer experience 06:13 Starting up 07:26 Scrappy developing creative results 10:28 How has Duro grown? 11:11 Having a marketing person on staff 12:08 Working with an agency 14:06 Creating assets and finding the right audience 14:43 SmallSat 16:08 AD 17:16 Preparing your team for conferences 19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts 20:26 Marketing tools in the toolbox 23:48 Why space 25:59 Duro case study - AstroForge 28:13 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Game changing space stations - Max Space

    Game changing space stations - Max Space
    Aug 1 2024
    Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment. https://getmaxspace.com/ CHAPTERS 01:13 Introduction of Kirsten Whittingham, President of Max Space 02:32 Building a cake and contracts Kirstn’s journey to space via space camp 09:20 Max Space 13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong 20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth 21:15 Biomanufacturing of human organs and retinas 24:53 Cosmic Girls Foundation 30:44 Diversity in culture and background experience to bring different perspectives and different solutions 32:42 Space needs you - space needs all kinds of professions Outreach of space 33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media. 37:09 Importance of outreach 40:06 Marketing and outreach challenges 44:35 Websites and social media 45:08 Having a professional marketing from the beginning 47:53 Future outlook for space 50:11 Final thoughts of the day Cosmic Girls Foundation - https://www.cosmicgirls.org/ Space Camp - https://www.rocketcenter.com/SpaceCamp Embry-Riddle University - https://erau.edu/ Genesis 1 and 2 Bigelow Expandable Activity Module (BEAM) on the International Space Station Made in Space Small Sat 2024 - https://smallsat.org ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • Crafting a Stellar Speaker Proposal

    Crafting a Stellar Speaker Proposal
    Jul 4 2024
    Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom. They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities. Commercial Space Week - January 27-31, 2025 in Orlando, FL SpaceCom | 51st Space Congress - https://www.spacecomexpo.com Space Mobility Conference - https://spacemobility.org GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/ Call for speaker presentations - DEADLINE: JULY 10, 2025 https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6 Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD CHAPTERS: 01:12 Introduction 02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair 03:52 Tracks at SpaceCom and Space Mobility Conference 05:23 Speaking at SpaceCom 07:38 Getting interesting speakers and keynotes 09:12 Selecting panelists and TINATalks 09:54 Benefits of Speaking 11:56 Speaking is about the audience, not about selling your company 13:48 Filling out the speaker presentation proposal 19:21 Things to avoid in your proposal 20:24 The rating system for approval (how your paper can move to the top) 22:37 The criteria 26:46 Advice for would-be presenters 29:54 Toastmasters ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 mins
  • Marketing a 360 strategy

    Marketing a 360 strategy
    May 30 2024
    Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients. GUEST: Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ CHAPTERS: 01:20 Introduction to Laura Smith 02:38 Laura received a copy of Izzy’s Space Marketing book 03:51 Community of Marketers 04:41 Marketing equals storytelling 06:37 Spiritual side of space 08:47 Climate Crisis - we need space to see it in order to fix it 10:08 Do space responsibly and do it right 11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion 12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle 15:13 Creating a business around your audience and their needs 17:35 Trade shows and conferences as a 360 marketing strategy 18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring 22:56 Creating a fun experience and developing a relationship with attendees 24:11 Training and preparing the staff for speaking and presentation 24:59 Post-event debriefing and developing the ROI for the event 25:42 Giving your team the tools to develop great relationships 28:15 Marketing Challenges - It is OK to say you do not know 29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands 31:17 Trust is everything 32:06 Marketing in space versus other industries 32:52 Encouraging new conversations 35:24 Space in the next 10-20 years - more problems solvers and more voices 37:58 Final Question 40:17 See Change Sessions bringing diverse thought conversation #spacemarketing #spacebusiness #commercialspace #marketing ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 mins
  • Strategic Space Marketing

    Strategic Space Marketing
    May 9 2024
    Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team. A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow. #spacemarketing #spacebusiness #commercialspace #marketing CHAPTERS: 01:14 Introduction 02:17 Meet Kimmee 03:18 Passion for working with small space companies 04:37 Strategic Space Marketing 08:37 Marketing team of one 10:26 Creating marketing for an event 11:32 Social Media engagement 13:49 Social media algorithm 14:13 Marketing challenges 19:16 Market to your investors 21:21 Favorite marketing Strategy or tactic - Events 26:20 Developing a relationship where companies can benefit each other 28:36 The next 10 to 20 years 32:46 The importance of space for Everyone, not just people in the space industry 36:11 Final Thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins