Well hey everybody! This week we talk about "Framing" - but not the construction type. In the context of Behavioral Economics, framing refers to the different ways information is presented in order to influence consumer behavior, even when the underlying facts remain the same. The core of framing involves highlighting certain aspects of information while downplaying others. For example:

Positive frame: "The treatment has a 70% success rate"
Negative frame: "The treatment has a 30% failure rate"

In this week's episode the guys talk about the four most popular types of framing and how you can use framing in your business. Check out the chat on the platform of your choice.

Special thanks to Indicium LLC for editing this episode!

What does Organ Repair, Labyrinths, Tombstone Washing, and Pyromusicals all have in common? Absolutely nothing – until you meet this week’s guest, Jason Glydewell.

If you need a refreshing episode to remind you why you got into self-employment in the first place, this is an episode you can’t afford to miss! Jason tells us point-blank, “Dude, I am having a great time on this planet.”, and when you hear his story you’ll understand why.

Sincere thanks to Jason for getting behind the mic with us and sharing his wild ride. Be sure to check it out on your platform of choice!

Also, a sincere thanks to Indicium LLC for editing this episode!

Now that we know our community enjoys learning about mental health and the psychology behind consumer behavior, we decided to nerd out a little bit and talk about a popular economic concept called "Taps and Sinks" (also known as "Faucets and Sinks") – which has nothing to do with the stuff you buy at Home Depot. The type of Taps & Sinks we are talking about in this episode refers to mechanisms for adding or removing resources from an economic system in order to get your customers to behave a specific way.

But don’t worry, we left all the complex math and Game Theory at home. This is a discussion on Taps & Sinks that is approachable and explained in a way that you can apply in your own business as soon as tomorrow. Sound too good to be true? Listen for yourself!

Special thanks to Indicium LLC for editing this episode!

Back by kinda, sorta, maybe a little popular demand – Season Three, y’all! I mean, is there really more that needs to be typed here? Don’t believe us? Listen for yourself!

Sincere thanks to Indicium LLC for editing this episode and willing to do another season with us!

Have you ever wondered if any of the high flying, fast paced, tech entrepreneur stories you see in the movies are grounded in reality? This week’s guest, Joe Mordica, talks about what it’s actually like to build a tech startup, sell it, help build another tech company into the second largest cryptocurrency mining farm in the United States (with an electric bill of about half a million dollars PER MONTH), and then start yet another tech company that is actively working to disrupt the telecommunications industry as we know it.

Yet despite a lot of parallels to the regular tech startup movies, Joe intimately shares what he discovered actually matters on the other side of the successful tech startup rainbow (spoiler alert: It’s not the private jets and bodyguards that he had at his disposal).

Want to hear what Joe thinks matters most for successful tech entrepreneurs? Then check out our chat on your platform of choice!

Sincere thanks to Joe for sharing a really exciting story and his firsthand tech startup experiences! Also, a sincere thanks to Indicium LLC for editing this episode!

Long time listeners know all about Caleb (check out Episode Six if you really want to get all up in Caleb’s grits), but this time we get to hear about the Brown Family entrepreneurial journey from the perspective of his better half – Kristy Brown (aka “Little Wifey”, haha).

Just like the Amay’s in Episode 14, Kristy insightfully brings “the rest of the story” to the table on what it has been like for their family through the highs and lows associated with starting and running your own business with your spouse. For those of you who are currently in (or contemplating starting) business with your significant other – you definitely don’t want to miss this episode!

A very special thanks to Kristy for taking the time to get behind the microphone with us! Check out our chat on your platform of choice.

Special thanks to Indicium LLC for editing this episode!

Surf YouTube, news websites, or virtually any social media platform, and you will be bombarded with advertisements on how to “make money with Amazon”. However, how many people do you know, on a first name basis, that actually did it – and at scale? Today, we are going to introduce you to someone we know personally that meets the description: Anthony Herrington.

In this wild interview, Anthony starts off by telling us how he started his career in banking, at which point he found himself in the middle of a bank heist with a gun in his face. Did this event influence him to leave the banking world and start making real money on Amazon? You’ll have to listen to find out. =)

A very special thanks to Anthony for taking the time to get behind the microphone with us!

Special thanks to Indicium LLC for editing this episode!

This week’s episode is the lighter side (Part Two) of our Entrepreneur Mental Health Series, where Caleb and Chris talk about some of the positive mental health experiences folks can encounter on their self-employment journey. If you haven’t done so already, we highly recommend listening to Part One of this series (Episode 0018) first.

Check out our chat on your platform of choice.

Special thanks to Indicium LLC for editing this episode!