• Mastering Email Marketing to Scale Your Business | SWC Ep. 24
    Feb 14 2025

    Is Your Email Strategy Missing Something? In this episode of Scaling with Confidence, host Olu Sobanjo interviews Karine about her journey from being a medical malpractice attorney to running a successful agency that helps businesses scale. Karine shares invaluable insights on how minor tweaks in email marketing can lead to profound results. She emphasizes the importance of building genuine connections rather than treating emails as mere transactions. Learn about the impact of email marketing versus social media, the importance of understanding your audience on a deeper level, and practical tips for engaging your audience through emails. Karine's approach highlights the significance of personalized communication and the ripple effect of helping others.


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    44 mins
  • How I Built Instant Authority Using Live Videos and In 2025 You Too Can
    Feb 7 2025

    In this episode of Scaling with Confidence, Olu Sobanjo shares how she transitioned from YouTube to Facebook Live videos, which allowed her to connect directly with her audience and quickly build authority both for herself and her clients. Olu explains the challenges she faced with pre-recorded content and how live videos transformed her business. She invites entrepreneurs to learn the system she developed, which can help them achieve recurring 10K months and beyond. Olu also encourages listeners to subscribe for more insights into scaling service-based businesses.


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    2 mins
  • Embrace Your Calling and Scale Fearlessly ft. Buki Ekeowa | SWC Ep. 22
    Jan 31 2025

    In this episode of Scaling with Confidence, Olu Sobanjo sits down with Buki Ekeowa, a business growth mentor specializing in helping Christian women integrate biblical principles with strategic marketing to achieve five-figure months. Buki shares her journey from real estate to becoming a successful online business coach, emphasizing the importance of mindset, investing in oneself, and building systems for sustainable growth. She also discusses the value of having a support network and the pivotal role of intentionality in marketing and lead generation. Don't miss this inspiring conversation packed with actionable insights on how to scale your business while staying true to your values.


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    36 mins
  • Unleash Abundance and Overcome Poverty Mindsets with Shawn Q | Scaling With Confidence. 21
    Jan 24 2025

    In this episode of Scaling with Confidence, host Olu Sobanjo interviews Sean Q, an entrepreneur and coach who transformed from a nonprofit manager to a successful business owner on a mission to eradicate poverty and maximize abundance. Sean shares his journey, from growing up in an impoverished area to starting multiple businesses, some of which failed initially but led to valuable lessons. He emphasizes the importance of mindset in overcoming poverty and discusses actionable steps, such as understanding and rewriting money beliefs, leveraging the 'laws of abundance,' and continually asking for what you want. Sean's insights on abundance and mindset work provide listeners with the tools to move closer to their personal and business success.


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    37 mins
  • From Corporate Dropout to Entrepreneurial Success ft. Colleen Biggs | Scaling with Confidence Ep. 20
    Jan 18 2025

    In this episode of Scaling with Confidence, Olu Sobanjo speaks with Colleen Biggs, a corporate dropout turned successful entrepreneur, about her inspiring journey and practical insights on scaling a business. Colleen shares her experience of leaving corporate America in 2019 to coach and empower female entrepreneurs. She emphasizes the importance of clarity, confidence, and surrounding oneself with a supportive community. Colleen also discusses common challenges like fear and shiny object syndrome, offering actionable advice to overcome these hurdles and achieve business growth. Listeners will learn about the significance of having a clear message, setting boundaries, and leveraging networking opportunities to gain visibility. Colleen provides a special gift for listeners: a toolkit containing seven ways to step into the spotlight and attract dream clients, aiming to help entrepreneurs scale their businesses with newfound confidence.


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    29 mins
  • Profitable Community Building: Insights from Cassie Kitzmiller | Scaling with Confidence Ep. 19
    Jan 9 2025

    In this episode of Scaling with Confidence, Olu Sobanjo, entrepreneur, coach, consultant, and pastor, engages in a dynamic conversation with Cassie Kitzmiller, an author and coach for Christian women in business. Cassie shares her journey of transitioning from a brick-and-mortar interior design business to building a vibrant online community and coaching business. She emphasizes the importance of building authentic relationships and focusing on community needs first, then developing offers based on direct feedback from members. Cassie also discusses challenges faced while scaling a business, the necessity of saying no to good opportunities to focus on the best ones, and the criticality of clarity on mission and values when building a team. Additionally, Cassie announces a free mini-course, 'Multiply Your Way to Success,' for listeners. This episode is a treasure trove of insights for entrepreneurs looking to scale their businesses while staying true to their mission.

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    30 mins
  • Turn Your Voice Into Profit: Crafting Your 2025 Success Strategy | Scaling with Confidence Ep. 18
    Jan 2 2025

    In this episode of Scaling with Confidence, host Olu Sobanjo dives deep into the key to business transformation: clarity. Olu shares insights on how entrepreneurs can turn their unique voice and story into a powerful tool for attracting their ideal audience. By examining case studies like Sally's successful journey from invisibility to engagement, Olu highlights the importance of knowing your perfect buyer and communicating authentically. This episode is packed with actionable strategies and deep conversations designed to help you scale your business authentically and profitably in 2025. Tune in to discover how to make this year your most successful one yet!


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    4 mins
  • Discover the Power of Mini Webinars for Big Results with Aprille Reed | Scaling with Confidence Ep. 17
    Dec 19 2024

    In this episode of Scaling with Confidence, host Olu Sobanjo interviews Aprille Reed, a multi-passionate entrepreneur and webinar funnel architect. April shares her journey from a business coach to specializing in webinars and mini-webinars, explaining how niching down has helped her focus and excel. She discusses the benefits of mini-webinars, especially for coaches and consultants, emphasizing their efficiency and effectiveness for targeted sales. Tune in to learn her strategies for creating impactful mini-webinars and tips for scaling your business with confidence.


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    23 mins