In this episode of Scaling with Confidence, Olu Sobanjo, entrepreneur, coach, consultant, and pastor, engages in a dynamic conversation with Cassie Kitzmiller, an author and coach for Christian women in business. Cassie shares her journey of transitioning from a brick-and-mortar interior design business to building a vibrant online community and coaching business. She emphasizes the importance of building authentic relationships and focusing on community needs first, then developing offers based on direct feedback from members. Cassie also discusses challenges faced while scaling a business, the necessity of saying no to good opportunities to focus on the best ones, and the criticality of clarity on mission and values when building a team. Additionally, Cassie announces a free mini-course, 'Multiply Your Way to Success,' for listeners. This episode is a treasure trove of insights for entrepreneurs looking to scale their businesses while staying true to their mission.

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