Think your LinkedIn profile is doing its job? After auditing 10 accounts during the annual LinkedIn Challenge in the Mindful Marketing Lab, I found clear patterns—some great, others... not so much.

In this episode, I’m walking you through the most common profile mistakes, the kinds of content that actually work, and the one thing almost everyone is overlooking when it comes to engagement.

Whether you’re just starting or looking to refine your LinkedIn game, these insights can help you show up more strategically without burning out.

In this episode of the podcast, I talk about:

• What your profile banner really needs to do
• How to write a headline that stops the scroll
• Tips for emotionally resonant About sections
• The post types that get the most traction
• Why your engagement strategy matters more than posting frequency

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/351

Influencer marketing isn’t what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results?

I’m joined by influencer marketing expert Sherri Langburt, who’s breaking down what’s working now and how brands can maximize their influencer partnerships.

If influencer marketing is part of your strategy, this episode is a must-listen.

In this episode of the podcast, we talk about:

• How to measure real influence beyond just follower count
• Why nano & micro influencers are outperforming big names
• What’s working in UGC & brand partnerships right now
• How AI is shaping the future of influencer marketing

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Sherri is the founder and CEO of BabbleBoxx, an influencer marketing agency that helps brands mix influencer strategies into their marketing plans for a true omnichannel experience. Early in Sherri's career, she created one of the first SaaS-based influencer marketing platforms, which eventually led to what would become BabbleBoxx. Her approach to marketing invites a 'slow the scroll and engage audiences' strategy by connecting hand-picked influencers across categories with companies of all sizes to execute co-sampling and signature “boxx” marketing strategies largely dependent on social content.

Sherri is an excellent and experienced speaker who has received outstanding reviews for content and delivery. Sherri was the Keynote speaker at the national 2022 AMA Digital Marketing Conference. Other speaking engagements have included the Path-to-Purchase Institute - Executive Network Conference, ANA Influencer Marketing Committee Conference, Digital Summit, and CEO Club of Baltimore. She is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A., and Seton Hall University, where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women’s Center for Entrepreneurship of the U.S. Small Business Administration.

Website: https://babbleboxx.com/
LinkedIn: https://www.linkedin.com/company/babbleboxx/
Instagram: https://www.instagram.com/babbleboxxofficial/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/350

If you’re tired of the constant social media algorithm changes, it might be time to give Pinterest another look. Unlike social media, Pinterest is a search engine—which means your content lasts longer and keeps working for you.

I’m joined by Pinterest strategist Heather Farris, who’s breaking down how to use Pinterest the right way in 2025.

Whether you want more traffic, more leads, or just a platform that doesn’t demand daily posting, this episode is for you.

In this episode of the podcast, we talk about:

• How to optimize pins for search and get long-term traffic
• Why Pinterest users behave differently than Instagram users
• The best posting frequency (without burning out)
• How to use AI to streamline your Pinterest workflow

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Heather is a Pinterest marketer and has been managing client accounts for over 8 years. She jokes that she’s used the platform so long she remembers when there wasn’t much to see and you actually found the end of the feed. Before she got into Pinterest marketing she was in accounting. Heather facilitates a membership where she helps content creators, coaches & service providers with strategy to grow their traffic & sales.

Website: https://heatherfarris.com/
YouTube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA
Pinterest: https://www.pinterest.com/heatherfarrisco/_created/
Instagram: https://www.instagram.com/heatherfarrisco_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/349