Let’s talk about scrappy content.

That low-effort, high-impact content that doesn’t look perfect—but still gets the job done.

In this episode, I’m joined by Adam Constantine, founder of Ace Creatives, to talk all about the power of creating content without the studio setup. We dive into what makes scrappy content work, how to stay consistent with only 2 hours a week, and why authenticity still wins on social media.

If content creation has felt overwhelming lately, this episode is your permission to keep it simple.

In this episode of the podcast, we talk about:

• What scrappy content is (and isn’t)
• Adam’s journey from basketball to creative agency
• How to post consistently with limited time
• Why “bad” posts usually just disappear (and that’s a good thing)
• Practical formats to try: green screen, text-first, and more

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

From a professional basketball player to (probably) the world’s tallest social media guru, Adam
Constantine has been a creative pioneer for over a decade in various industries. He has
consistently created dynamic, unique, inspiring, and humorous digital content that engages
audiences, keeps them talking, and builds successful brands. Serving as a resource to connect
a brand’s social media with their external audience. This led to the launch of ACE Creatives, a
social media, and full-scale production agency.

With clients from Top global content creators to Fortune 500 companies and a variety of other verticals, his goal for each is to effectively position them in front of their audience to maximize ROI and brand affinity. He’s been on the national speaking circuit for several years, teaching the importance of storytelling in the digital age and hosting workshops on building a dynamic social media presence; serving as an event MC and social media thought leader, his unique skill set of simultaneously entertaining while educating a crowd is rivalled only by his 6’8″ frame, impressive beard growth, and ever-growing collection of shoes.

Website: https://www.acecreatives.co/
Instagram: https://www.instagram.com/hashtagacecreatives, https://instagram.com/theycallmeac
LinkedIn: https://www.linkedin.com/in/adamconstantine32/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/352

Think your LinkedIn profile is doing its job? After auditing 10 accounts during the annual LinkedIn Challenge in the Mindful Marketing Lab, I found clear patterns—some great, others... not so much.

In this episode, I’m walking you through the most common profile mistakes, the kinds of content that actually work, and the one thing almost everyone is overlooking when it comes to engagement.

Whether you’re just starting or looking to refine your LinkedIn game, these insights can help you show up more strategically without burning out.

In this episode of the podcast, I talk about:

• What your profile banner really needs to do
• How to write a headline that stops the scroll
• Tips for emotionally resonant About sections
• The post types that get the most traction
• Why your engagement strategy matters more than posting frequency

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/351

Influencer marketing isn’t what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results?

I’m joined by influencer marketing expert Sherri Langburt, who’s breaking down what’s working now and how brands can maximize their influencer partnerships.

If influencer marketing is part of your strategy, this episode is a must-listen.

In this episode of the podcast, we talk about:

• How to measure real influence beyond just follower count
• Why nano & micro influencers are outperforming big names
• What’s working in UGC & brand partnerships right now
• How AI is shaping the future of influencer marketing

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Sherri is the founder and CEO of BabbleBoxx, an influencer marketing agency that helps brands mix influencer strategies into their marketing plans for a true omnichannel experience. Early in Sherri's career, she created one of the first SaaS-based influencer marketing platforms, which eventually led to what would become BabbleBoxx. Her approach to marketing invites a 'slow the scroll and engage audiences' strategy by connecting hand-picked influencers across categories with companies of all sizes to execute co-sampling and signature “boxx” marketing strategies largely dependent on social content.

Sherri is an excellent and experienced speaker who has received outstanding reviews for content and delivery. Sherri was the Keynote speaker at the national 2022 AMA Digital Marketing Conference. Other speaking engagements have included the Path-to-Purchase Institute - Executive Network Conference, ANA Influencer Marketing Committee Conference, Digital Summit, and CEO Club of Baltimore. She is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A., and Seton Hall University, where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women’s Center for Entrepreneurship of the U.S. Small Business Administration.

Website: https://babbleboxx.com/
LinkedIn: https://www.linkedin.com/company/babbleboxx/
Instagram: https://www.instagram.com/babbleboxxofficial/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/350

If you’re tired of the constant social media algorithm changes, it might be time to give Pinterest another look. Unlike social media, Pinterest is a search engine—which means your content lasts longer and keeps working for you.

I’m joined by Pinterest strategist Heather Farris, who’s breaking down how to use Pinterest the right way in 2025.

Whether you want more traffic, more leads, or just a platform that doesn’t demand daily posting, this episode is for you.

In this episode of the podcast, we talk about:

• How to optimize pins for search and get long-term traffic
• Why Pinterest users behave differently than Instagram users
• The best posting frequency (without burning out)
• How to use AI to streamline your Pinterest workflow

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Heather is a Pinterest marketer and has been managing client accounts for over 8 years. She jokes that she’s used the platform so long she remembers when there wasn’t much to see and you actually found the end of the feed. Before she got into Pinterest marketing she was in accounting. Heather facilitates a membership where she helps content creators, coaches & service providers with strategy to grow their traffic & sales.

Website: https://heatherfarris.com/
YouTube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA
Pinterest: https://www.pinterest.com/heatherfarrisco/_created/
Instagram: https://www.instagram.com/heatherfarrisco_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/349

If your marketing to-do list feels overwhelming, you’re not alone. But what if you didn’t need more marketing, just better marketing?

In this episode, I’m sharing a smarter approach to marketing—one that helps you maximize your time, focus on high-impact activities, and get better results without burning out.

Whether you have two hours a week or twenty, these strategies will help you make every minute count.

In this episode of the podcast, I talk about:

• Why marketing to existing clients is your easiest win
• How to stop leaving money on the table with warm leads
• The one tracking tweak that instantly improves your strategy
• Why website traffic means nothing if you’re not doing this
• The simplest way to grow your email list—no complicated tech required

...and more!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/348

If you’re only posting your podcast once and moving on, you’re missing a huge opportunity. Your podcast can be the foundation for ALL of your content marketing—if you know how to repurpose it the right way.

I’m joined by Anisha Patel, a pharmacist-turned-podcaster who has mastered turning one podcast episode into weeks of content. Whether you’re podcasting to grow your business, share your expertise, or build authority, this episode will show you how to make your podcast work harder for you.

In this episode of the podcast, we talk about:

• The step-by-step process for repurposing podcast content
• How to use AI to automate repurposing & save time
• The best SEO & social media strategies for podcast visibility
• Why batch recording helps avoid burnout & improve consistency

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Hi! I'm Anisha Patel 👋 - a paediatric pharmacist turned podcaster and digital creator who's passionate about showcasing the limitless possibilities within healthcare careers. Through my podcast "The Pharmacist Diaries" (172+ episodes strong! 🎙️), I share stories of innovative pharmacists worldwide while building a community that breaks free from traditional career moulds. After 14 years in clinical practice, including stints as the Abu Dhabi Grand Prix pharmacist and working in emergency services in the UAE, I've embraced entrepreneurship to help other professionals and entrepreneurs find their voice through podcasting. When I'm not recording episodes or coaching aspiring podcasters, you'll find me planning global adventures with my family or sharing insights about designing a life of impact and freedom. ✨

Website: https://www.pharmacistdiaries.com/
LinkedIn: https://www.linkedin.com/in/anisha-patel-%F0%9F%8E%99%EF%B8%8F-a95b9562
YouTube: https://www.youtube.com/@pharmacistdiaries

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/347

Want to sound more confident in your marketing? This episode is for you.

How do some people seem naturally charismatic and engaging while others struggle on camera? The good news: speaking confidently is a skill—and today’s guest, Trang Nova, is here to help you master it.

Even if you’re an introvert or feel awkward on camera, you can improve how you show up—without changing who you are. Tune in and learn how to show up confidently in your marketing.

In this episode of the podcast, we talk about:

• The two key traits that make someone naturally charismatic
• How to make a great first impression in your marketing
• Body language & vocal tricks that instantly boost confidence
• Why speaking with presence makes your message more impactful

…And More!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Trang Nova is a TEDx Speaker and Speaking Coach for visionary entrepreneurs to speak with confident authority so they can be recognised as visible leaders in their business and on stages.

Trang’s journey from being a withdrawn child to now being featured on global platforms like TEDx and Medium has made her realise that speaking is a skill that can be learned and mastered by anyone, not just those to whom it comes naturally.

So now, Trang is on a mission to help others be seen and heard through the power of their speaking. This way, they can fulfil their personal and business potential, and lead powerful movements to make this world better for us all and future generations.

Website: https://trangnova.com/
Instagram: https://www.instagram.com/trang_nova/
LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/
Facebook: http://www.facebook.com/trangnovaa

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/346

What’s actually working on social media this year?

I’m breaking down the latest Metricool study (analyzing 21 million posts!) to see what platforms are growing, which ones are struggling, and what all this means for your marketing strategy.

If you’re tired of guessing what works and want to know exactly where to focus your marketing in 2025, this episode breaks it all down.

In this episode of the podcast, I talk about:

• The fastest-growing platforms right now (one of them may surprise you!)
• Why Reels reach is dropping but Instagram posts are up
• How LinkedIn engagement skyrocketed by 99%
• The platforms small accounts should focus on for faster growth

...and more!

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/345