What if scaling a company while raising a family was your biggest challenge—not funding, competition, or product-market fit? In this episode of SaaS Fuel, host Jeff Mains sits down with Kasper Pihl Tornoe, CEO & Co-Founder of Question Base, to discuss the real-life struggles of entrepreneurship, family life, and scaling AI-powered documentation tools.

Kasper and his wife have been building companies together for over a decade, from launching a consumer app to scaling Swipes (a #1 task manager on the App Store with over 1M users). Now, with Question Base, he's revolutionizing knowledge management with an AI-powered Slack bot that turns everyday team chats into actionable documentation.

00:00 – Introduction: Entrepreneurship & Family – Can You Have Both?

03:20 – The real struggles of building a business while raising kids

08:45 – Lessons learned from moving from Denmark to Silicon Valley

12:10 – How AI-powered documentation eliminates team knowledge gaps

17:30 – Communication strategies for co-founders & family life

22:40 – Hiring & firing lessons every founder must learn

28:00 – How Question Base turns Slack into an automated knowledge hub

34:50 – The biggest mistakes in knowledge management (and how to fix them)

41:15 – Why most SaaS founders fail at product-led growth (PLG)

49:30 – How to stand out in a crowded SaaS market

56:20 – Why the investor story ≠ the customer story (and why that matters)

1:03:10 – Best founder productivity hacks for busy entrepreneurs

"Scaling a business while raising a family is next-level entrepreneurship." – Jeff Mains

"Poor documentation is an invisible growth killer—fix it before it’s too late." – Kasper Pihl Tornoe

"Product-led growth (PLG) is an experiment, not a formula—adapt constantly." – Jeff Mains

"The investor story is your future. The customer story is your now. Focus accordingly." – Kasper Pihl Tornoe

Communication is everything – In business & family, assumptions kill productivity.

AI-powered documentation is the future – Stop losing knowledge when employees leave.

Product-led growth (PLG) isn't one-size-fits-all – Experimentation is key.

The right customers = faster adoption – Focus on the right user persona, not everyone.

SaaS success = simplicity – The best products remove complexity, not add it.

Website: https://www.questionbase.com/

Linkedin: https://www.linkedin.com/in/ktornoe/

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

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What if hiring the right people and making sound investments were the biggest factors in scaling your business—not just strategy or revenue? In this episode of SaaS Fuel, host Jeff Mains sits down with Chris Ball, Managing Partner at Hoxton Wealth, who has grown the firm from $35M to over $2.1B in assets under management.

Whether you're a SaaS founder, entrepreneur, or business leader, this episode is packed with wealth-building strategies, tax-efficient investing tips, and insights on scaling a high-performing team.

00:00 – Introduction: How people & investments drive business success

02:15 – Why hiring the right people in the right roles is critical for scale

06:30 – Lessons learned from scaling $35M → $2.1B in AUM

12:20 – The growth mindset that separates top leaders from the rest

18:45 – Financial mistakes most business owners make

23:10 – How to build financial freedom while scaling your company

29:00 – The right way to manage personal & business wealth

35:40 – How to optimize taxes when growing or cashing out

42:00 – Best jurisdictions for entrepreneurs looking for tax advantages

49:20 – How to reinvest capital for long-term wealth & financial stability

55:10 – Alternative assets: Real estate, crypto, & commodities

01:02:30 – Financial trends for 2025-2026 & preparing for market shifts

01:10:15 – How to prepare your SaaS business for M&A or exit

Your success isn’t just about strategy or revenue—it’s about who you hire and how you invest." – Jeff Mains

"Smart tax planning isn’t just for billionaires—entrepreneurs need to optimize wealth too." – Chris Ball

"Where you live and how you structure your business can make a massive difference in your wealth-building strategy." – Chris Ball

"Growth at all costs is dead. Focus on capital-efficient growth and sustainable scaling." – Jeff Mains

Hiring the wrong people can cost you millions – Build a team that fuels growth, not friction.

Financial clarity = business success – If you're not tracking the right numbers, you're flying blind.

Smart tax strategies matter – Don’t leave money on the table—optimize your wealth plan.

VC money isn’t always the answer – Growth at all costs can lead to failure if not done wisely.

Location matters – Some jurisdictions offer major tax benefits for entrepreneurs.

chris.ball@hoxtoncapital.com

Website: https://hoxtonwealth.com/

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/

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What if poor financial management was the biggest risk to your SaaS business—not your competitors or even AI? In this episode of SaaS Fuel, host Jeff Mains sits down with Dan DeGolier, founder of Ascent CFO Solutions, to dive deep into the financial strategies that separate thriving SaaS companies from those constantly struggling with cash flow, compliance, and scalability.

If you're a SaaS founder, CFO, or executive looking to improve financial efficiency, cash flow visibility, and revenue recognition, this episode is packed with actionable insights you don’t want to miss!

00:00 – Introduction: The biggest financial risks SaaS founders face

02:45 – Why cash flow management can make or break your business

06:20 – Revenue recognition: What SaaS founders need to know

10:30 – When to hire a fractional CFO vs. a full-time CFO

15:00 – Building financial systems right the first time

20:20 – The biggest financial mistakes SaaS companies make

25:40 – Metrics that matter: MRR, ARR, CAC, and more

30:15 – Capital-efficient growth: Why it’s replacing “growth at all costs”

35:50 – Preparing for fundraising, M&A, or an exit

40:00 – Financial forecasting & risk management

45:20 – Next steps: How to optimize your SaaS financial strategy today

💡 "Poor financial management—not competition—is the biggest threat to your SaaS startup." – Jeff Mains

💰 "Cash flow mismanagement is the silent killer of SaaS companies. Ignore it at your own risk." – Dan DeGolier

📊 "Growth at all costs is dead. Capital-efficient growth is the future of SaaS." – Jeff Mains

🚀 "A fractional CFO can save your SaaS business more than they cost—if you bring them in at the right time." – Dan DeGolier

Cash flow is king – Mismanagement is the fastest way to kill a promising SaaS startup.

Revenue recognition matters – Doing it wrong can lead to compliance issues and financial disaster.

Fractional CFOs can be a game-changer – Get high-level financial expertise without the full-time cost.

Growth at all costs is dead – Smart SaaS founders focus on capital-efficient growth instead.

rack the right metrics – If you're not monitoring MRR, CAC, NRR, and burn rate, you’re flying blind.

dan@ascentcfo.com

Website: https://ascentcfo.com/

Linkedin: https://www.linkedin.com/in/degolier/

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/

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