• SPM #546: How Hickory Station Boosted Sales by 20% with Text Marketing – Secrets from 24 Years in the Pizza Business!

  • Sep 5 2024
  • Length: 34 mins
  • Podcast

SPM #546: How Hickory Station Boosted Sales by 20% with Text Marketing – Secrets from 24 Years in the Pizza Business!

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  • Summary

  • Jamie McMahon, owner of Hickory Station Pizzeria, shares his experience in the pizza business and how he has adapted to modern marketing strategies. He discusses the shift from traditional marketing methods to text marketing and the success he has seen in increasing sales.


    Get on Slice: http://slicelife.com/smartpizza Work this us: https://smartpizzamarketing.com/pro Buy and Ooni Oven: https://smartpizzamarketing.com/ooni Buy a Baking Steel: https://smartpizzamarketing.com/bakingsteel


    Chapters

    00:00 Introduction and Background

    02:11 Implementing Modern Marketing Strategies

    05:22 The Nightmare of Sending 12,000 Text Invitations

    06:09 The Success of Text Marketing

    09:19 The Value of Text Messages and Email Marketing

    11:55 Utilizing Customer Data for Effective Email Marketing

    14:26 The Importance of In-House Delivery Drivers

    15:26 The Shift Towards In-House Delivery

    15:38 The Benefits of In-House Delivery Drivers

    17:20 Managing Delivery Drivers and Finding Balance

    18:09 The Power of Text Marketing

    19:26 The Impact of Online Ordering

    21:10 The Value of a Rewards Program
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