In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success.

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Best Moments:

(01:47) Understanding the role of analyzing your competitors' actions

(02:04) Why it's crucial to go through your competitors' entire marketing funnels to learn from their approach

(03:33) Daniel introduces tools like Spyfu and ESP Send View for understanding competitors' strategies in greater detail

(04:41) The hosts discuss how using Built With helps uncover what technology competitors are leveraging

(05:29) A debate on whether to adjust your own strategy based on competitors' actions or focus solely on your unique path

(07:20) The value and challenges of entering a market with established competition and how to differentiate yourself

(08:58) A brief and fun side conversation about the ongoing US Open tennis tournament

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.