In this episode of Do This, Not That, host Jay Schwedelson dives into the habituation effect in marketing and how it diminishes the impact of email and social media templates over time. He shares recent data on the decline in template performance and offers actionable tips to keep your marketing fresh.

=================================================================

Best Moments:

(00:40) Introduction to the habituation effect in marketing
(02:20) Research findings on advertisement effectiveness decline
(03:14) Examples of overused webinar email templates
(04:56) Suggestion for a rotating template system
(07:11) Promotion of Marigold's 2025 Consumer Trends Index report
(08:04) Personal anecdote about a pharmacy experience
(09:45) Commentary on the TV show Love is Blind

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson talks with Matt Bettis, Senior Director of Customer Engagement and Loyalty at GoTo Foods, about loyalty programs, data collection strategies, and customer engagement in the food industry. Matt shares his journey from computer engineering to marketing, insights on loyalty programs for brands like Auntie Anne's and Cinnabon, and tips for standing out in a competitive space.

=================================================================

Best Moments:

(00:40) Introduction to Matt Bettis and GoTo Foods brands
(03:15) Matt's career transition from computer engineering to marketing
(05:50) Overview of GoTo Foods' loyalty program and customer base
(10:45) Data collection strategies and progressive profiling
(13:29) Importance of welcome series in customer engagement
(15:31) Creating unique brand experiences to stand out in a competitive industry
(17:02) Matt's Halloween costume success story
(19:56) Connecting with Matt Bettis on LinkedIn

=================================================================

Guest Bio:
Matt Bettis is the Senior Director of Customer Engagement and Loyalty at GoTo Foods, where he oversees loyalty programs for popular brands like Auntie Anne's, Carvel, Cinnabon, Jamba, and Moe's Southwestern Grill. With a background in computer engineering, Matt has successfully transitioned from advising the Pentagon on technology strategy to leading customer engagement initiatives in the food industry.

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into fresh marketing content formats, shares tips on growing a social media following from scratch, and takes a fun detour into current slang terms. Jay also highlights Marigold’s Consumer Trends Index report and the upcoming Eventastic virtual event.

=================================================================

Best Moments:
(01:29) New content formats to test in marketing
(03:41) How to grow social media following from zero
(05:55) Introduction of Marigold's Consumer Trends Index report
(07:02) Discussion of current slang terms and their usage
(09:56) Announcement of Eventastic, a free virtual event about events

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

• Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
• Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
• Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold