In episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape.

Nick shares his fascinating journey from a young entrepreneur in Bulgaria to running multimillion-dollar businesses and his shift to building a thriving partnership model. Learn about his innovative "Partnerships as a Service" approach and how connecting with the right partners can outperform paid marketing.

This episode covers:

• The power of partnerships in growing e-commerce brands
• How to build and monetize a community of engaged followers
• Practical steps for creating impactful collaborations like webinars, content swaps, and proactive referrals
• Why newsletters and communities are vital assets in today’s competitive digital space
• Insights into modern tools and processes for partnership management

Whether you're just starting your e-commerce business or looking for advanced strategies to scale, this episode is packed with actionable advice and inspiration.

Guest Website Info:

Nick Penev
Founder of Extreme Power Brands and the partnership agency Hello Tax, Nick Penev is an expert in partnerships, e-commerce strategy, and community building. With over 15 years of experience in the e-commerce space, Nick has developed innovative approaches to partnership management and scaling businesses through strategic collaborations.

Learn more about Nick and his initiatives:

• Website: Extreme Power Brands
• LinkedIn Profile: Nick Penev
• Partnership Platform: Hello Tax

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

In episode 137 of the SEOLeverage Podcast, Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI tools can transform workflows, boost productivity, and enhance daily life. From writing content to making phone calls, these advancements are reshaping what's possible. Tune in to uncover the future of AI and how it transforms the way you live and work.

Can you imagine having an AI clone of yourself that can answer questions, write content, and even talk to people on the phone?

In this episode, I talk to Joe Fier about the latest advancements in AI, including a new technology called Delphi that allows you to create an AI clone of yourself. We discuss the possibilities of this technology, as well as other AI tools that can help you automate your workflows and live a better life.

In this episode, you'll learn about:

• The Delphi AI technology that allows you to create an AI clone of yourself

• How AI can be used to automate your workflows and live a better life

• The latest advancements in AI, including tools that can help you write content, answer questions, and even talk to people on the phone

Tune in to learn more about the future of AI and how it can help you achieve your goals.

Podcast Highlights:

00:00 Prologue

1:14 Gert introduces Joe Fier

3:04 Joe discusses the current state of AI

8:15 How AI is changing the way we learn

16:20 How AI can give you superpowers

20:37 Joe introduces the Delphi AI technology

29:53 The importance of consistent synchronization with AI

37:51 How to create enhanced versions of AI bots

42:36 How to clone your voice with AI

56:28 The future of AI

1:02:27 How to be a first mover in AI

Links:

• Delphi

• Future Tools

• Hustle and Flowchart

• Joe Fier on YouTube

• Buy Back Your Time by Dan Martell

Guest Website Info:

• Joe Fier is an AI advisor and fractional worker who helps businesses automate their workflows and create better engagement with their brands.

• You can find Joe on social media or email him at joe@hustleandflowchart.com.

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

In Episode 136 of the SEOLeverage Podcast, Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to specific roles, such as SEO tasks or social media content creation. By creating GPTs with detailed instructions and examples, users can save time and achieve consistency, avoiding the need to repeatedly explain tasks. Mellak emphasizes the ease of setting up these custom tools using the premium version of ChatGPT, making them invaluable for tasks like LinkedIn post creation or content optimization.

Mellak discusses the strategic advantage of custom GPTs in business processes, particularly in marketing and SEO. He describes breaking down workflows into smaller tasks that can be trained into GPTs, ensuring high efficiency and precision. For instance, an SEO-focused GPT can analyze top-ranking articles to identify missing terminology or semantically relevant topics. This helps businesses create optimized, competitive content while avoiding irrelevant or cluttered information. The approach streamlines operations and leverages AI to focus on what truly matters in content creation.

The episode concludes with Mellak encouraging listeners to experiment with custom GPTs and seek expert help if needed. He highlights the benefits of professional guidance for businesses looking to integrate AI seamlessly into their workflows. Additionally, Mellak directs listeners to a detailed written summary on his website and invites them to share their own GPT creations, reinforcing the collaborative potential of these tools in advancing business success.

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

AI Tools mentioned:

• ChatGPT