In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively.

In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases.

Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility.

Podcast Highlights:

00:00 Prologue

00:49 SEOLeverage Podcast Intro

01:11 Discussion on the challenges of finding buyers in a crowded online space

02:05 Explanation of how search engines are surfacing content from various sources

04:08 Real-world examples of how users find and choose products/services online

05:49 The importance of brand presence on platforms beyond Google

06:56 Introduction to the Platform Leverage program

08:15 Overview of creating a multi-platform strategy for consistent online engagement

09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Resources:

Platform Leverage - A new project focusing on essential marketing strategies in the AI era

AI Tools mentioned:

• ChatGPT

• Perplexity

• CoPilot

In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors.

In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior.

Podcast Highlights:

00:00 Prologue

00:45 SEOLeverage Podcast Intro

00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials

01:59 The importance of controlling brand narrative across platforms in the age of AI

02:33 Explanation of the SEO value chain and its role in achieving organic revenue

03:39 The importance of Site Audits in establishing a position within the SEO value chain

04:22 How the value chain concept applies to various life situations

05:58 Closing message

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

Resources:

Platform Leverage - A new project focusing on essential marketing strategies in the AI era

AI Tools discussed:

• ChatGPT

• Perplexity

• Claude

In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you’re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success.

In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape.

The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships.

Podcast Highlights:

00:00 Prologue

01:01 SEOLeverage Podcast Intro

01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship

02:36 Mario discusses his background in software engineering and his passion for learning

06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship

08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education

17:00 Discussion on effective client acquisition models for service businesses in the current market

20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities

22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns

26:35 The importance of playing the long game and having a long-term focus in business

30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity

35:25 The crucial role of market research and gathering customer feedback in product development

41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses

45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge

49:55 Mario provides information on how listeners can reach out and learn more about his work and book

Connect with Mario Peshev:

Website: https://mariopeshev.com/

LinkedIn: https://www.linkedin.com/in/mpeshev/

X (Formerly Twitter): https://x.com/no_fear_inc

Book Website: mbadisrupted.com

Mario's Companies:

DevriX: devrix.com

Growth Shuttle: growthshuttle.com

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com