In episode 138 of SEOLeverage Podcast, host Gert Mellak sits down with Nick Penev, founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape.

Nick shares his fascinating journey from a young entrepreneur in Bulgaria to running multimillion-dollar businesses and his shift to building a thriving partnership model. Learn about his innovative "Partnerships as a Service" approach and how connecting with the right partners can outperform paid marketing.

This episode covers:

• The power of partnerships in growing e-commerce brands
• How to build and monetize a community of engaged followers
• Practical steps for creating impactful collaborations like webinars, content swaps, and proactive referrals
• Why newsletters and communities are vital assets in today’s competitive digital space
• Insights into modern tools and processes for partnership management

Whether you're just starting your e-commerce business or looking for advanced strategies to scale, this episode is packed with actionable advice and inspiration.

Guest Website Info:

Nick Penev
Founder of Extreme Power Brands and the partnership agency Hello Tax, Nick Penev is an expert in partnerships, e-commerce strategy, and community building. With over 15 years of experience in the e-commerce space, Nick has developed innovative approaches to partnership management and scaling businesses through strategic collaborations.

Learn more about Nick and his initiatives:

• Website: Extreme Power Brands
• LinkedIn Profile: Nick Penev
• Partnership Platform: Hello Tax

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com